Like a small town girl built her fashion maid

Hailey Bieber has transformed Stephen Baldwin's daughter of Stephen Baldwin's daughter into a financial package.

Let us be real – Hailey was not exactly born into poverty. But the path she carved for herself is very peculiar. When she was only a child with dreams, Hailey was dead with becoming a ballerina. She seriously trained in the American Ballet Theater in New York until a bad foot injury destroyed these dreams. Talk about an action that actually worked.

In 2014, when she was only 17 years old, Hailey signed at Ford Models and landed her first paying appearance with a French connection this winter. Not exactly a lot of money at first, but hey, we all start somewhere. In the same year she went with her first runway shows for Topshop and French designer Sonia Rykiel and got her foot into the door (the uninjured) of the fashion world.

They did not make these early days rich from any route, but the ball rolled. Until 2015 she had achieved appearances in American Vogue and Teen Vogue – quite large jumping stones for a teenager who was just founding her way. Her first magazine cover took place in April 2015 for Jalouse alongside model Lucky Blue Smith. The checks got bigger, the doors opened wider and the young Hailey just started.

Things really started in 2016 when Hailey went out and signed with IMG models – basically the big leagues of modeling agencies. In the same year Marie Claire hit her on her cover and called her a “fresh face” that is code for “being everywhere” in the model world. In addition to huge names like Miranda Kerr and Alessandra Ambrosio, she went for Moschino for Moschino, and her bank account felt love.

Between 2016 and 2018, Hailey passed “to” Definitely “and achieved campaigns with brands that actually postpone money, Karl Lagerfeld, Tory Burch, Dolce & Gabbana. At that time we are talking about six -digit payment days. She was also smart enough to branch up a handbag with the daily edited (do you remember #thehaileyedited?), Partner with the British shoe brand Public Desire and a make -up collection with Modelco.

It wasn't just about pretty pictures. In 2017, Hailey landed a television on TBS '”Drop the Mic” with Method Man. TV money is different from modeling money, and although they never spoke to numbers, they can bet that they earn serious cash per episode. When she said “I do” to Justin in 2018, she was already worth a few million for herself – not too shabby for a girl in early twenties.

The moment that changed everything for Hailey's bank account? June 2022, when she started Rhode (named after her second first name). This was not just another celebrity that put her name on some products – that was Hailey's baby, and it blew up almost overnight. The brand was launched with only three products: peptide glazing fluid, barrier -recovery cream and peptide lip treatment. Simple, but effective – similar to your business strategy.

The first year of Rhode brought sales of around 30 million US dollars. This is not a jumper change. Products that were sold out faster than concert tickets, with Waitlists hit six figures. In the event of a refill, people grabbed the glazing fluid with 36 units per second. If you have ever tried to get Rhode into your hands during a drop, you know that the fight is real.

At the beginning of 2025 things became absolutely nuclear. Rhode reports that almost 200 million US dollars were entered, with the company possibly worth over 1 billion US dollars. Some industry experts have thrown ratings up to 1.44 billion US dollars. There is talk of a major sale in the works, and depending on how much of the Hailey company, we could absolutely explode your assets in the near future.

Nowadays, Haileys sits nicely with a net assets between $ 50 and $ 200 million, depending on who they ask. That is about ten times what it was worth five years ago. Girl was busy.

Your modeling contracts still bring serious money – around 10 million US dollars from campaigns with luxury brands every year. Add another 5 million US dollars a year with Versace, Levi and Adidas. TV appearances split around about 1 million US dollars more. But Rhode is now the real cash cow, which generates $ 30 million in 2023 alone and tends up quickly.

Hailey and Justin have assembled the portfolio worth over 40 million US dollars on the real estate front. You have a 25.8 million dollar men's house from Beverly Hills and a retreat of $ 5 million in Ontario, which is located on 101 acres with bougie atresses such as a two-story wine room and your own racetrack (why not?). Sure, Justin's 300 million US dollar net Worth dwarfs, but Haileys largely built her assets on her own conditions, which is damn impressive.

What Hailey has made so successfully is not only her famous last name or her visual face-your ability to roll with the blows is. When the ballet was off the table, she didn't waste time to do herself. She gave to modeling and never looked back.

It is also refreshingly realistic about her place in the industry. 5'7 “in a world with 5'11” Runway models could have been a career killer, but Hailey found her own track. She once admitted to feel “inferior” to “some of my friends” like Kendall Jenner and the Hadid sisters who dominated landways. “For a while there was a part of me who didn't know if I could have the career that I wanted if I couldn't do the runway. I don't think so,” she said. Instead of trying to be something that she is not, she concentrated on what works for her.

And let us talk about your skills in branding. Hailey has not only hit her name on products; It built Rhode for her actual aesthetic and skin care philosophy. The minimalist, clean beauty mood is not just marketing – it is really her thing. When she put it at the start of Rhode, “my love for skin care and the community” helped to recognize that “this is the space in which I want to be forever.” This authenticity resonates among consumers who can smell a grave of money from a distance of a mile.

With regard to the future, the financial future of Hailey looks brighter than its marker. Rhode is expected to continue to grow and this billion dollar rating, which it would put them into diluted air among prominent entrepreneurs, may increase.

Your position as a global ambassador for brands such as Fila (announced in 2023) stops the notes. And with over 50 million Instagram followers, she can command between 100,000 and 300,000 US dollars for a single sponsored contribution. This is more than most people in several years, which corresponds to a few hours of work. Not a bad appearance if you can get it.

Since she became a mother of Jack Blues Bieber in August 2024, there has been speculation that she could extend into family -oriented products or content. In view of your track balance sheet to convert personal moments into business opportunities, do not surprise if “Mom Hailey” becomes as lucrative as “Model Hailey” and “skin care guru Hailey”.

If there is one thing that teaches us Hailey's career, it is this authenticity. She has never tried to be someone she is not what refreshes in an industry that is built on smoke and mirrors. Your advice? Find out what makes you unique and supports it instead of trying to copy what everyone else does.

Despite her family connections, Hailey's work morality is legitimate. She said famous to her parents: “When I book a job in which I can afford my own rent all year round, you have to let me take off” – and then she did exactly that. She weakened her success and treated every company with the seriousness that deserves instead of behaving like a amateur, the businesswoman plays.

Perhaps the most intelligent step in Hailey's game book was diversification. She not only adhered to the modeling – she expanded to TV hosting, product contaminants and finally created her own brand. By spreading her talents in several industries, she has built up a career that can survive every storm. A sales current dries out? No problem, she has four more. It is a strategy that she has transformed from “Justin Bieber's wife” into a homemade mogul-and her bank account loves every minute.