The "Shop The Show" from Prime Video got bigger - and I'm afraid that it could ruin some of the best shows of the streamer

Amazon has expanded its “Shop the Show” function for Prime Video shows
You can see and buy products from the film or show that you see
But does this mean more product placement in Prime Video -Originals?

Amazon brought in his “Shop the Show” program into his USApp, with which you can easily find products on certain films and shows -and it has only increased the number of shopping shows to over 1,300.

The idea is simple enough: let's assume you watch The boys And would like to buy some tie-in goods. Simply open the Amazon app, search for “Shop the Show” and then find an organized collection of products that relate to the hit show.

I will not pretend that I am immune to want a strange piece of merch, but I'm worried about what this means for future Prime Video -Originals. Because I think that the temptation to stuff them with sales opportunities in the form of annoying product placement will be impossible for Amazon to oppose.

Would you like to know where you can get this coffee cup or this T -shirt? Shopping the show could help (Photo credit: Amazon)

Why I'm worried that I can buy the show

A phone that shows the Amazon app shop of the Show function — (Photo credit: Amazon)

I am worried that I have combined and sold shows and sales, because every time a streamer tries to earn more money from its users, which of course the show is designed for what the show is deteriorated.

For example, after I looked through the pre-show ads on Disney+last night, my episode of Andor was interrupted by another display after only four minutes. And on Prime Video mine Bosch Erbe The observations had to suffer automated advertising breaks who didn't care whether it was the middle of the scene or the tension broke. The next evening I tried to look at a concert video on YouTube, and the first advertisements didn't even wait for the first song.

What worries me about the Shop is that this specific type of monetarization scheme could ruin programs even further, with “Amazon the Shop” pressing more and more product placement in “Amazon the Streamer”.

For streamers, product placement is even better than advertisements. You can't skip it and you cannot pay to get rid of it. And you can insert it into existing shows that did not have before: As an advertising publication, the DRUM Reports Amazon experimented with virtual product placement – add products to existing content – in different ways.

A phone that shows the Amazon app shop of the Show function

(Photo credit: Amazon)

The product placement is of course nothing new. And I write on a website that generates some of his income from the link with online individual dealers. But I don't work for these retailers and do not write with you – just like on TV, where the manufacturer of the show is usually not the retailer of the products that are placed on the screen. This distance between the craft and trade usually limits how obviously the product placement can be.

With Amazon and Prime Video, the show manufacturer and the shop are the same company. Different departments, but think of synergy.

I hope I am wrong and that Amazon does not affect the sales material on the screen. I am everything to make it easier to find the books Bosch is based on or on the video games that led to the Stand out show. But when I look at my Amazon search results and remember what they used to show me what I wanted and not what Amazon wants to show me, I cannot say that I am very optimistic.

The “Shop The Show” from Prime Video got bigger – and I'm afraid that it could ruin some of the best shows of the streamer

Why I'm worried that I can buy the show

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