Range Rover to launch more limited models in India

Highlights

• Range Rover plans to introduce more limited edition teeth that have been curated specifically for the Indian market and expects growth due to the increase in people with a high network.
• The global managing director of the Range Rover brand, Martin Rimmpert, announced that the Limited Edition Ranthambore Edition was well received and sold twelve cars in just one week.
• In view of the local production of Range Rover and Range Rover Sport in India, sales have increased around 2.5 times and the successful strategy of the brand has highlighted the growing Indian market.

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According to a top company manager, India was able to do justice to the diverse customers on the market, according to a top company manager, more Range Rover Limited Edition equipment that was curated for the country. The brand wants to improve its presence because it expects growth on the Indian market, with the number of people expected with high networks who will rise with a fast clip until the end of this decade.

In an interaction with PTI here, the Global Managing Director of the Range Rover brand Martin Rabpert said that the brand was able to offer products for customers with a certain extent to a certain extent.

Jaguar Land Rover plans to position individual growth strategies for its four brands under his House of Brands – Jaguar, Range Rover, Discovery and Defenders, each contesting a certain audience and a specific retail landscape.

Range Rover has already announced the local production of Range Rover and Range Rover Sport in India.

“At the same time, we started a limited edition for the Indian market for the first time last year with the Ranthambore edition,” said R Pensioned.

Twelve cars that were built with a local context were sold within a week, and added the concept as a customer, he added.

“Customers appreciated the fact that we build a context with the Indian market. We also have this experience in other markets. So we would like to build more of vehicles, either limited editions, small collector series for the Indian market,” said Limpert.

“So yes, we want to build more variants and customer -specific vehicles for the market,” he added.

Rimpert noticed that the brand in India has a great reputation.

“We want to build on this equity. We want to further sharpen this positioning as part of the Brand's House for the next level of success on the Indian market,” he added.

He noted that the company recognizes the fact that there is a great chance of growth on the market.

“It is a big market, obviously 1.5 plus billions of people. I think 65 percent of people are younger than 35 years old. In the future, there is the opportunity for us to grow with these people, the working population, the wealth that increases,” said Rabpert.

The Indian economy grows by 6-7 percent annually, which is currently quite excellent in the global context, he added.

“So we see a chance on the market. How can we take the chances that go beyond the structure of brand capital in order to build up an attractive proposal on the market. Here we made the decisions of local production,” he said.

And since the brand launched the locally produced products, sales for Range Rover and Range Rover Sport rose at 2.5 times, he added.

“Of course we are investigating what our future strategy should be. We understand the growth opportunities on the market. We know that around 9 Lakh can grow to 12 Lakh by the end of the decade.

As part of the Tata Group, the brand should also help to move in the country, he noticed.