Shah Rukh Khan & Harpic: A blockbuster alliance

Shah Rukh Khan not only rules the canvas – he is now making his way to the houses across the country. As a new ambassador for Harpic, India's most trustworthy hygiene brand, SRK throws something really essential into the spotlight: toilet hygiene.

The campaign that was started in a place in cinematic history – Mumbais Maratha Mandir – shortly before the legendary show from 11:30 a.m. Dilwale Dulhania Le Jayge. A setting filled with nostalgia, which today bears a message that is very relevant today.

Shah Rukh Khan shared his thoughts on the union and said: “Cleanliness begins with small but sensible actions. I am proud to work with Harpic, a brand that has been working in Indian houses for hygiene for decades.

With SRK as the face of the campaign, the conversation about toilet hygiene will be more open and stigma -free. The campaign idea – “Harpic Hai Na” – develops into a calming assurance for Indian houses and delivers powerful and reliable hygiene solutions when they are needed.