Prime video sees magic in cinemas while building global streaming

Despite the streaming revolution, which re -formulating entertainment consumption worldwide, the best international managers of Prime Video remain constantly in the permanent power of the theater exhibition.

“We understand that people are picky what they see in the theater, but we think that the opportunity to bring the audience together and make a theater experience is still quite magical,” said Kelly Day, Head of International and VP at Prime Video, during a Fireside chat at Avias of Video India Conference. “We believe in the theater window.”

During her appearance, the remarks of Days found together with Gaurav Gandhi, VP for the Asian -Pacific area and Mena at Prime Video, on the first audio -visual & entertainment Summit (waves) in Mumbai. They are in a sharp contrast to the Netflix Co-Chief Executive Ted Sarandos, who also said at the Waves conference: “I ensure that nobody talked about windows except distributors.”

The executive unveiled plans for the distribution of theater and at the same time explained the dual track strategy of Prime Video, which bridges the traditional cinema and streaming. “We will continue to experiment to ensure that we not only maximize the opportunities in the films, but also make sure that we can deliver them to customers wherever you want to see them. Our ambition is to create around 14 to 15 titles a year for global theater distribution,” said Day.

This balancing act reflects Prime Video's wider strategy of becoming a comprehensive entertainment goal. “We think it is unique. It begins with how we want to be the first place where people think when they want to see something,” said Day, realizing that as a streaming service they “cannot necessarily produce everything that could be hundreds of millions of customers around the world in the mood”.

Gandhi emphasized the expansive entertainment center of the service in India, which now includes “25+ partners”, which is part of a growing network that includes “hundreds of add-on subscription partners” worldwide, with markets such as Japan “70+ Partners”.

The managers pointed out innovations on the Indian rental market. Gandhi stated: “We do the category for TVOD in India. We have more than 7,000 titles for rental service and see around 60% of tenants every month. We see that rental renting of PIN codes of India comes.”

The global footprint of day -positioned Prime Video as “relatively unique” and “a little more than 200 countries and territories” works with “growling customers worldwide of a little more than 200 million main customers”. The service works differently in regions, with prime video with shipping benefits, music and games being bundled in about 25 countries, while it acts as an independent streaming service elsewhere.

India's importance for the streaming giant has been repeatedly emphasized, with Gandhi explained to him “a very important area scheme for Prime video”, which “is still a great growth inner” to win new customers and to involve existing Prime members.

In addition to the importance of consumers, Gandhi emphasized India's role as a “large content center”, which contains “one of the largest panel of original content outside the USA”. This content has an international appeal, with “about 25% of our inspection actually come from outside the country”.

India also serves as a “big innovation center” for the product development of Prime Video, said Gandhi, pioneering offers such as The Mobile Edition Plan and several Prime membership levels such as Prime and Prime Lite. These innovations enable the service to segment customers based on the needs before expanding successful concepts to other markets.

Gandhi came up with the highlight of the Prime Video programming strategy in the linguistic diversity of India: “We program here in 10 languages. As a streaming service, you want to segment your offer and you want to offer the customer the language of your choice, but you also want customers to experiment with other languages. This game book is so unique that we have learned for India. When we learn from India. We learn from India.