The one color that continues to trend a year later

I don't know if you noticed it, but fashion fixes on pastel colors – especially butter yellow. In fact, PureWow editors have spoken about butter yellow trend since last year: as the interior designer, Instagram and Pinterest feeds and in particular the fashion landscape. The color trend is happy, accessible and not so different from its neutral of white. It was one of the most worn colors for guests during NYFW, and many designers also showed it in their collections in spring/summer 2025 from Miu Miu to Loewe. His ability to turn from a neutral to a seasonal accent makes it so accessible, and perhaps the reason why it has remained a consistent color of choice for the obsessed fashion. Read on to style the butter -yellow color trend and some of my favorite pieces if you don't have it in your closet yet.