The ordinary highlights for celebrities with New York pop-up

The ordinary looks at the price of fame with its latest pop-up. The secret ingredient memoryStarted in New York City over the weekend.

On the 433 Broadway, the Deciem brand in possession of its window with stacks of the US dollar dollar invoices in order to illustrate how much more consumers could pay if prominent notes were part of its business model.

A window sticker clearly explained: “This is the amount of money that we would have to add to the price of our products if we paid for a celebrity.”

Inside, products were displayed with comparisons that showed price increases of up to 61% when a celebrity was involved.

The AMY BI brand said that activation encourages the industry to rethink the value of marketing and to remind customers that ordinary science focuses on science and not on fame.

Visitors were also offered free skin analyzes, tailor -made regimes and product samples.

Uncommon Creative Studio campaign.