Dana White Net Worth 2025

The ultimate fighting championship, better known as UFC, was not what it is today. When it started in 1993, it was supposed to do different forms of martial arts and combat techniques against each other to determine who was the “ultimate” champion.

Kutten to eight years later when a group of friends in 2001 had an idea of ​​buying these fights. The deal has been completed for 2 million US dollars, and the same company is now worth astonishing 12.3 US dollar billion. The difference? Dana Frederick White Jr.

Now white also ventures into the boxing world. As part of the TKO Group, White leads the company's new campaign and league and has teamed up with Turki Alalshikh to start the TKO boxing.

After almost 25 years of growth with the UFC, other sports companies, entertainment, real estate and more, the estimated net asset of Dana White in 2025, according to Celebrity Net Worth, is around 500 million US dollars.

According to Celebrity Net Worth, Dana White's assets report around 500 million US dollars. This happens after almost 25 years of growth with the UFC, other sports companies, entertainment, real estate and much more.

After White took over the UFC together with friends from childhood in 2001, he became the face of the now global sports brand. Some may not be fans of White's three and excessively aggressive tone, but it cannot be denied that it was an integral part of the company to the stature that is today.

In 2016, White helped negotiating a sale of the UFC to try for an incredible 4 billion US dollars. At that time, Dana had a 9% share of the UFC, which, after the official deal, personally calculated a personal profit of 360 million US dollars for him.

After the sale of UFC, White stayed at the ultimate fighting championship as CEO and President of the Promotion. It is reported that he deserves an annual content of 20 million US dollars for his efforts.

It seems as if it is worth every penny, as in 2023, which White contributed to facilitating the Fusion of the UFC with the WWE (World Wrestling Entertainment) in order to form a new power promotion called TKO Group Holdings. The two companies together have an estimated, a whopping 21.4 billion US dollars and are a dominant force in sports entertainment.

During the UFC under the leadership of White, she took strategic steps to bring the company into its insanely profitable state. He helped to convey lucrative sponsorships, to dominate the fights in Pay-Per-View fights and recently worked with ESPN on a streaming deal worth around $ 1.5 billion.

White has now also entered boxing and has also commissioned the boxing of the TKO Group boxing to the first fight with top pound-for-pound fighter Canelo Alvarez against Terence Crawford.

Canelo Alvarez against Terence Crawford civil servant for September 12th as the first event of TKO Boxing

In addition to his TKO group shares, Dana White has a number of other successful business companies that have strengthened his assets. One of these recent companies is the Power Slap League.

The Slap Fighting League was launched in 2022 and was quickly popular due to the viral social media marketing. The Power Slap League later completed a deal of 76 million US dollars and will continue to be popular with popularity because the events on YouTube stream free of charge.

But white doesn't stop here. The brilliant businessman is also a co -owner of Thrill One Sports & Entertainment. The company focused by Action Sport has control over numerous large brands, including Nitro Circus, Nitrocross, Street League Skateboarding and Superjacket Productions. The latter creates MTVS Ridiculousness And other reality TV shows.

The TKO boxing is also under White's roof and would like to carry out movements in the box promotion area. Dana has property and helps to promote Happy Dad and Howler Head Whiskey. And White also has a portfolio of residential and advertising property assets that help increase its overall network value.

Although White doesn't have much personal sponsorship and notification, he holds a couple as the head of the UFC due to his recognizable face. And also those he owns like Howler Head Whiskey and Happy Dad.

Dana White actually hesitates to work with companies for sponsorship, unless he knows that they have strong loyalty to its companies and numerous brands. If he opts for another remarkable name in the marketing area, it is probably a long -lasting relationship.

The companies with which White has worked most personally in the past include Reebok, Harley-Davidson, Bud Light, Toyo Tyres and Monster Energy.

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