Consumers spend 20 US dollars less per month for video entertainment

North Americans spent less for video entertainment last year and fewer services used, according to Tivo, and consumers assigned an average of $ 19.37 per month less than in the fourth quarter compared to the same three -month period of 2023 in the fourth quarter.

The average expenditure of $ 157.47 from October to December corresponds to a decrease of 17% ($ 31.91) compared to the top period of 25 years 2022, when Tivo found that the US consumers and the Canadian consumers have average $ 189.39 per month for video entertainment.

For the Q4 2024 Tivo Video Trends report, Tivo, a subsidiary of the technology company Xperi, was asked 4,490 adults in the USA and Canada. (You can access the report here.)

In terms of video consumption, everything seems to be in Tivo's latest surveys, well, starting with subscription streaming use.

According to the report, 85.8% of the respondents in the fourth quarter of the last year gave the use of an SVOD service compared to 88% in the fourth quarter of 2023. In particular, the margin between the percentage of those who said they had added a service in the past six months, compared to those who cancel at least one or more Svods than in Tivo -Q4 -Surve.

Tivo found that consumers in income clips increase the frequency in which they check their assignments for entertainment expenses and make adjustments.

In the fourth quarter, the North Americans watched a little less video per day in the fourth – 4.5 hours compared to 4.7 in the fourth quarter of 2023. However, the consumption was largely flat with the 4.5 hours registered in 2021 and the 4.4 hours in the comparable 2022 survey by Tivo. Recently there has been no mass migration of the audience lately, for example to be free-supported streaming. In fact, Tivo found Avod and almost adoption flat in the fourth quarter.

The average number of total services, which consumers specified, continued to go back to 9.9 in the fourth quarter, compared to 11.1 in 2023 and a peak value of 11.6 in 2024.

And particularly interesting: North American consumers who were asked by Tivo report on constantly eroding perception of value for all types of streaming, from advertising and ad supported SVOD to virtual MVPDs and Avod. The only video sector that was no longer last year was Pay TV that was flat.

Remarkably, Pay TV was also the only video segment in which users reported increased use. The respondents stated that 29.8% of their daily television time paid television in the fourth quarter, compared to 27.9% in the fourth quarter of 2023. The proportion of the SVOD period decreased to 28.1% compared to the same period.

Tivo said the stabilization of the Pay TV was part of a wider trend in which consumers are looking for bundling and simplicity.

“We change a shift in consumer priorities because they are looking for opportunities to reduce the number of services that use them without affecting access to high -quality content,” said Chief Product and Services Officer from Xperi, Geir Skaaden.

Skaaden is of the opinion that the likely stagflation, which results from the recent trading policy, which was issued by President Donald Trump, could actually have the impact on returning to the high level of entertainment and the cured editions in other areas that occurred during the pandemic.

“Since consumers are exposed to economic uncertainty, the entertainment industry will be increased in order to deliver high -quality content and to engage users for long periods of time,” said Skaaden. “There is a possibility that we are looking for a similar trend for expenditure and maintenance use by the one we have experienced during the pandemic for cost savings measures and spend more time at home to increase the value in which consumers are entertained on the entertainment. This new balancing act is and will continue to be exposed to the entertainment in order to be relevant and contemporary with relevant and contemporary content delivery.” “

A few other interesting nuggets from the Tivo report:

• Tivo did not contain any previous data to contextualize this claim, but it is said that loyalty to TVOS device platforms increases. 31.8% of those surveyed state that they would only buy a smart TV if a certain operating system performed. This is compared to only 15.4% of those surveyed, who said they could be less interested in if a television from Roku, Fire TV, Google TV … or Tivo is powered.

• The use of accompanying apps to see something that can be seen rose from 28.1% in the fourth quarter of 2023 to 32.1%. Streaming consumers expand their tool movements beyond IMDB beyond services such as Letterboxd, Reelgood and Justwatch.