Crass, striking, outrageous: Trump Media Blitz defines the importance of the president new | Trump Administration

THere was a disorder of strength. Donald Trump celebrated “Star Wars Day” this week with an A-generated picture of himself as a muscle-bound warrior who held a red lightsaber in front of two US flags and eagles.

It seemed a bit of fun, but appeared on the official X-report of the White House with a dark political message: “Happy May the 4th for everyone, including radical lunatics that fight so hard to bring Sith lords, murderers, drug lords, dangerous prisoners, and well-known MS-13 gang members back to our Galaxy.

Star Wars nerds quickly points out that a red lightsaber implies that Trump has accepted the dark side. The actor Mark Hamill, who played Luke Skywalker, wrote on social media: “The proof that this type is full of sith.” But the joke-not joke post was also an indication of a broader trend: a revolution in the way the White House communicates with the American public.

In the last three and a half months, the US President and his team have launched a relentless media offensive on the basis of blatant language, striking tactics, shock value videos and social media memes and posts that are outrageous. They used platforms and personalities to avoid traditional branches and directly participate in the Maga (Make America again). They have found new ways to drown out critics, GOAD opponents and to antagonize the world.

The hug of the viral, right-wing extremist culture has maintained a parallel information ecosystem through pro-trump outlet, which makes a significant growth of influence, access and enjoy financial investments. It helps the president to dominate the “attention economy” and to change stories in relation to the economy, immigration and other political questions. But it also alarmed critics who warn that insults and lies are not checked.

Tara Setmayer, a political commentator and former Republican communication director on Capitol Hill, said: “Donald Trump has always understood the mass communication and power of propaganda and its rise and success politically in order to bring history into history as one of the most successful propaganda operations ever.

“It is literally to transform presidential methods of communication into the WWE – the pictures, the immature, the outrageousness. All of these things seem to be more important than truth or respect for the office and what it means to use the power of the mobber pulpit to speak to the American people and the world.”

The president's communication has put a long way. Woodrow Wilson organized the President's first press conference in 1913. Franklin Roosevelt led the radio with its informal “Fireside chats” during the Great Depression and the Second World War and pioneer and articulated guidelines such as the new deal directly to the citizens.

John F Kennedy used television for live addresses – for example during the Cuban crisis. Ronald Reagan, a former actor, enjoyed television on television and got the nickname “The Great Communicator”. Barack Obama was the first president to use platforms such as YouTube and Twitter, who organized online town halls and bypass old media.

In the past ten years, Trump has summarized the old one with the new traditional personal rallies and during his first term on Twitter productive War-a single all-caps tweet could dominate headlines, postpone financial markets or build global diplomacy-and now his own truth platform.

But only since his return to office has he transformed the White House into his own quasi-content provider and continued the aggressive media strategy, which was improved during his winning election campaign to achieve what his communication director Steven Cheung described as a “full spectrum dominance”.

In January, Karoline Leavitt, the press spokesman for the White House, released a photo of men in chains and wrote: “Deportation flights have started.” In February the White House published on Xa Valentine's Day card with the faces of Trump and the “Grenzzar” Tom Homan with the caption: “Roses are red, violets are blue, come illegally here and we deport them.”

It also released a video of bound immigrants who were invited to planes, with the noises of clanking chains and whirring jet engines in the background. The caption says “ASMR: Illegal extraterrestrial deportation flight”. In March, the Rapid Response account of the White House published more than 200 times on X on the day of Trump's speech on a joint congress meeting to promote clips and cheap reactions.

Trump spent his career to live according to the rule that, if he has a goal, he strikes back. This philosophy now gives the White House. When the actor Selena Gomez published an Instagram video in which they cried about the deportation of children, she quickly produced video interviews with the mothers of children who were killed by undocumented immigrants.

When Kilmar Ábrego García, a man from Maryland with protected legal status, was incorrectly deported to a notorious prison in El Salvador, Leavitt said “outrage” about the case of democrats and the media were “nothing less than loathic”. Dozens of posters arrested immigrants without papers were placed along the entrance of the White House to ensure that they would appear in the live recordings of TV journalists.

Some content is bizarre. The White House shared a photo of a fake Time Magazine cover with Trump in a golden crown and the caption “Lange Live the King”. Another post contained a video generated with AI, in which the Gaza Strip was transformed into a luxurious, gold-plated resort called “Trump Gaza”. And at the beginning of this month, Trump shared an ai-generated picture of herself that was disguised as a Pope when the grief of Pope Francis continued.

Setmayer, who now operates the political action committee of the Seneca project, commented: “It is so outraged that it would be strange if it weren't so serious. It is not funny or strange if you insult one of the greatest religions in the world and penetrate this role yourself. It is blasphemily.

“He is so desperate after veneration and attention and Almighty that he would project himself in a cartoon-like representation of power positions with the platform of the White House. This is something that a poorly adapted 12-year-old does. Not the most powerful man in the world.”

The Trump White House has a symbiotic relationship with a new wave of podcasters, X users and Youtubers, enjoying access to the briefing room and the presidential press pool and often asking Trump strikingly sycopheric questions. Outlets employees such as National Pulse and The Daily Wire were invited to cabinet officials on foreign trips. The exposure leads to larger advertising offers and sales contracts.

Nobody embodies the new era of communication between the White House better than Leavitt, who is the youngest press spokesman at 27 and probably the most eager on message. She has shown an uncanny ability to channel Trump's political psyche.

Henry Olsen, a senior scholarship holder of the thinking tank from Ethics and Public Policy Center in Washington, said: “She approaches in a completely different way.

“It is mature beyond her years. She is articulated. She can both transmit the message and answer in an interactive way. This is something with which some press secretaries have difficulty. If the press spokeswoman is to personally send the administration's message personally, she beats the ball from the park.”

But Mike McCurry, the press spokesman for the White House under Bill Clinton, was one of those who ask whether it is the job. He said: “She seems to be in constant war -like mode and to make the reporters despised in the room. It is nothing more than a propaganda show. She doesn't do the job because it has been traditionally defined. She has a completely different role in the Trump Cosmos. “”

Leavitt presents a weekly Roundup video “Maga Minute” on Tikkok, YouTube and other platforms. Last week, the start of White House Wire, a news style website, was published exclusively positive reporting. The format is very similar to the drudge report, the legal location founded in the 1990s, which broke the Monica Lewinsky scandal.

When he worked for Clinton, McCurry first tried to relieve questions about Lewinsky by replicating: “Are you Really I will ask a question based on something in the drudge report? “He admits that today's White House operates in a completely different media environment – but argues that this is not an excuse for the lack of accountability.

McCurry said: “The concept is, if you keep throwing against the wall all the time, the press tries to pursue everything, and you will be confused a little because you have no way of concentrating on things that are really important in the world.

“It is a strategy to try to overwhelm all legitimate sources of discourse and to change the melody every day to achieve everything you want to do. It is either completely malicious or completely brilliant. It is difficult to know which.”