Meta extends access to “Opportunity Score” to improve the campaign performance

After Meta has refined it in the past few months, he now highlights the metric “Opportunity Score” for more users via a new alarm in ADS manager who aims to sharpen the recommendations for advertising performance.

As you can see in this example, Jonah Manzano from Social Media Research, which Meta advertisers have made aware of the opportunities of his advertisement-OPTUNITY score, should help advertisers with AI-based recommendations based on the overall performance of the meta ads.

Essentially, The opportunity score offers a summary of 0 to 100 points on how well your campaign is to maximize the performance.

The score aims to give an immediate feedback on the campaign device in order to optimize your results.

As explained by Meta:

“The number of points is suitable with almost real-time recommendations, which a advertiser can do in just a few steps to improve performance, including the increase in our AI-capable advantages+ suite. In our early tests, which have accepted the recommendations for opportunities for opportunities

The score itself is based on the number of meta recommendations that you implement:

“Your score is based on how many recommendations from the META advertisement manager are used. These recommendations are classified on the basis of the estimated performance effects. Recommendations are experimentally demonstrated in order to improve performance and to conclude best practices as well as errors and warnings that occur if there is a problem with an advertisement or campaign such as incorrect formatting, lack of information or violations of the guidelines. “

The more the systematic campaign recommendations of META, the better your score, based on the meta views as potential options for improving your ads.

Of course, none of this is guaranteed.

Meta's Opportunity Score is based on the systematic understanding of META for what works for different advertisers, and because it is taken into account in a wide range of meta ads, these recommendations should help.

But they do not like and it is up to them whether they act or not, since the opportunities score of Metas helps their own recommendations on a AI-based basis based on this.

And that helps for some, so it could be worth considering.

As already mentioned, Meta Opportunity Score has tested with more advertisers, and it now provides it more advertisers, so that they may soon see a pop-up in ads manager.

Here you can find out more about Opportunity Score.