Albertson's Media Division sees robust results from the Crito video solution

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May 12, 2025

Alberston's cos., A food chain, is a beta tests of criteos video individual trade media solution on site and already major rewards, including an increase in the click rate by 280%, which indicates deeper customer loyalty.

The Beta campaign of the retail arm of the brand, Albertson Media Collective, also drove an increase in sales of 460%, as buyers were exposed to sponsored product ads, according to a press release from criteo, which announced the general availability of the video solution on site.

“We have undertaken to investigate paths to reduce the friction and convey the value on the entire buyer. This leads to an omnichannel approach and a different approach for each channel to ensure that we can enable brands to go out where they are,” said Liz Roche, VP of Media and Measurement at Albertsons MediemiMitic, ” said.

The video solution on site integrates a copable video display formats directly into the digital shop fronts of the retailer partners of Crito, including Albertson's Companies, Inc., Costco and Walmart Mexico.

The solution enables brands and advertisers to bridge storytelling and sales at the point of purchase and to promote both brand affinity and the conversions, according to the publication.

“Video has always been a powerful tool with storytelling, but so far a direct trading driver,” said Stephen Howard-Sarin, managing director, retail media, America at Crito, in publication. “It is an incredibly exciting time for retail media. With the introduction of on site into general availability, we give brands, agencies and retailers the tools to captivate, convert and create meaningful shopping experiences.”