Bernstein calls the new head of the asset strategy group

Bernstein Private Wealth Management has appointed Ashley Velategui as head of his asset strategies, the company said on Monday.

Velategui, who has been working in the company for 18 years, joined the role on May 9.

She will report Alex Chaloff, head of investments and asset strategies.

Velategui based in Seattle and succeeds Tara Popernik, who leaves the company to take a new chance after more than two decades in Bernstein.

“[Velategui’s] Extensive experience and commitments have made a significant contribution to driving the rapid growth of our western coast markets, ”said Chaloff in a statement in which the steps were announced.

Velategui came to amber in 2007 and has been part of the Wealth Strategies Group since 2011. In 2023 she was appointed a national director of planning research, where she led the training and development of the company's analyst team. She also played a key role in the further development of Bernstein's asset forecast system, a proprietary planning instrument that is used for customer operation.

“I look forward to continuing to expand our platform and work with our financial advisors to help customers control the complexity that goes hand in hand with considerable prosperity,” said Velategui.

When the management change announced, the company also recognized the contributions from Popernik.

“We thank Tara's contributions to Bernstein in her career of more than 20 years and for the success that she brought with us to the customer,” said Chaloff. “We wish Tara great success in the next chapter of your career and future efforts.”

The step is part of a broader management at Bernstein Private Wealth Management, a unit of Allianzbergstein based in Nashville. At the beginning of 2024, Bernstein promoted Blake Poole and Kristine Wexler to managing directors in Tampa and San Diego to strengthen their presence in key markets.

In July in July, two of his headmaster, Amy Botkin and Ben Moscowicz, raised it to managers to lead his growth efforts in Atlanta and Miami. In September, Berstein also presented a new office location in Hudson Yards in New York City and described the move as an important milestone in its almost 60-year history.

At the beginning of this year in January, Christopher Steele appointed the director of the Institute for Trust and Property Planning and appointed Evelyn Vigistain as an investment strategist with a focus on global families.

From the first quarter of 2025, Bernstein reported assets of $ 137 billion, while Alliancebernstein had 785 billion US dollars in the entire customer.

Alliancebernstein has planned to double its managed assets in the Ultra-High-Net value segment in the next five years, which is part of a broader strategy to expand its customer base and services in private assets.

Note from the author: This story has been updated to reflect the latest AUM numbers from Bernstein and Bernstein for private wealth management from Q1 2025.