YouTube viewers see ads after “Peak” moments in videos

Imagine you see a highly expected video from your favorite -Youtube creator -maybe the moment a famous couple finally gets engaged -when an advertisement appears immediately after the clip. This is part of the new ad format of YouTube called “Peak Points”.

The company unveiled the new advertising format during its in advance presentation on Wednesday in New York.

The Peak points uses Gemini -KI from Google to analyze YouTube videos and identify moments that believe that they have the greatest commitment of the audience or are most emotional, and then suggests placing the display directly afterwards.

Point Peaks aims to support advertisers by using a tactic that should attract the attention of the users' attention properly if they are most invested in the content. This approach seems to be similar to a strategy called emotion -based targeting, in which advertisers place advertisers that match the emotions that are caused by the video. It is believed that if the viewers experience increased emotional conditions, this leads to a better recall of the advertisements.

However, the spectators may be frustrating, especially if they are deeply employed in the emotional arch of a video and the advertisement should quickly resume.

In related messages, YouTube announced another ad format that may be more attractive for users. The platform made a shopping product feed in which users can search and buy items during an display.