Keep the AI ​​coverage analysis + new subscription offers for Impact score platform -Campaign letter

Keep Links announced the global introduction of a large update for its proprietary media assessment instrument today. The impact scoreTogether with extended subscription options for brands, internal PR teams and agency partners.

The deserved media reporting platform of choice for multinational organizations and agency networks in more than 15 countries, Impact score PR teams help to demonstrate the value of strategic media relationships with an online harable dashboard, which defines a consistent benchmark for the pursuit of performance against brand and campaign goals.

The latest version introduces automated reporting, a new Openai -integrated function with which users can use to record reporting on the media by simply inserting URLs of reporting. The platform automatically records the screenshot for reporting and extracts important article details that can be assessed for a defined series of qualitative and quantitative metrics.

“Impact score already helped PR teams to work more effectively by introducing structure to the reporting, creating consistency in the markets and deserving media is geared towards business goals,” said Tim Lele, product manager of Impact Score.

“With the AI, which is now embedded in the coverage protocol function, the platform drastically reduces manual exertion, accelerates the reporting and provides more intelligent insights at a time when the demand for accountability and ROI in PR was never higher.

“No matter whether you manage PR in several departments or work with agency partners around the world, Impact scoreBring all of your deserved media to a place – so you can see what works, what does not work and how to improve. “

PR specialists are under pressure to deliver more, whereby research, which almost a quarter of its time spends on the reporting solely on the reporting, spends the third most determined part of the job based on media relationships and thoughtfulness. This is more than a day a week that could be redirected to strategic work with a higher value.

The pressure is across the sector. In a global survey of 3,000 PR experts, one of five agency executives stated that measurements were their greatest challenge, and one of four reported active investments in analysis tools.

Developed in cooperation with Empirica Research and was hosted on a safe cloud-based platform, Impact score is one of the most advanced tools for evaluating media performance. Its algorithm decreases every cover piece to campaign goals such as Tier-One Reach, important news penetrating, call-up activities and visibility of speakers.

In contrast to conventional clip counts or reaching metrics, Impact score PR- and marketing teams gives a more sensible way to demonstrate the ROI and orientation deserved media with the business strategy.

“We always believed passionately about the value of the quality of the quality of quantity,” said Caroline Catterall, CEO from Keep Links. “Impact score is a great example of Australian Marteech innovation that was developed to solve a universal problem for PR teams: to prove the value and effectiveness of the craft. By automating the most manual parts of the reporting, it also promotes the PR team to focus on strategy, creativity and results. “
The platform is now available for all brands and agencies via monthly subscription. It offers:

• • Real -time assessment of the quality and effects of the cover
• • Centralized dashboards across teams, markets or customers
• • Consistent reporting frameworks that simplify the results and bring the ROI of the ramp light into the focus
• • User -defined KPIS and evaluation metrics for each campaign or department

The impact score is now available worldwide by subscription. To book a demo or start a free trial version, visit: www.impactscore.digital

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