At the moment Media is aiming to tell about video with media industry stories

One of the wide selection of information transactions that covered the red carpet at Disney's recent requirements was a very non -traditional one: at the moment the media.

At the moment there is no news organization, but it provides facts, especially about information, marketing and media sectors. The new company hopes to help managers and companies to tell their stories about video, and Robert Wheeler recently founded, most recently Chief Marketing Officer for the North American operations of the large group media purchase department of WPP.

“Every communication plan of a company is to talk about journalists with the industry and to create their own marketing campaign and its own channels that the company has and operates,” says Wheeler. “I always had the feeling that there was a trace of third -party platform to work with them and tell their history.”

Wheeler, who recently left GroupM to start business, starts because more companies are interested in mastering the art of communication through short videos with an audience that increasingly uses mobile devices to access messages and information. And in more cases they do this with influencers.

At the moment, he says, he has a name of which he hopes to cause immediacy and fun.

He intends to help managers and companies, about “the business of themselves, how they tell their stories, how they see their audience and how they want to communicate”. He hopes to do the same for journalists and influencers, he says.

Wheeler has seen many parts of the media and advertising sectors. He started as a NBC page and switched from this entry role to work for NBCuniversal in various PR relation and communication roles, including as a representative of Bravo, Oxygen and Ivillage, an early digital platform. He continued to work for AT&T and the former Tivo manager Tom Rogers before he bought the AT&T when buying the previous asset from Time Warner and then GroupM.

Since the media are still fragmented, Wheeler believes that companies can use their new business to finally tell their stories in various branches. He hopes that he can serve as a new way to tell “unique stories about” The Business of Advertising, Entertainment, Technology and Media “.