2026 Toyota rav4 debut tonight: Take a look at the live stream

Update: The 2026 Toyota Rav4 was completely unveiled! Here are all the details.

The popularity of the RAV4 cannot be understood. Toyota sold 475.193 units in 2024 and retained its title as the best -selling SUV in the USA for the eighth time in a row. When he thought and was a leap year in view of 2024, almost 1,300 rav4 were sold daily, only in the USA, this is an impressive performance for a model that is not a spring chicken.

Although the demand rose there in years, it rose by 9.3 percent last year compared to 2023, with the electrified versions provided most of the severe lifting. The hybrid rose by 29.3 percent, while the plug-in hybrid rose by 19.3 percent. But Toyota does not rest on his laurels because the competition in this segment is violent and the company strives to maintain the strong sales dynamics of the RAV4. Later today the next generation model will break through the cover.

The sixth iteration of Toyotas extremely successful compact crossover is ready for the main time. A number of teasers have already pointed out evolutionary styling, which matches the latest design direction of the brand. This is not a surprise because the overhaul of the exterior would risk alienating buyers who prefer the familiar, conservative appearance of the RAV4. This is not the vehicle with which Toyota design risks wants to go into.

The teasers indicate various equipment variant, including an outdoory version with a chunky plastic cladding and a sportier variant with a two-tone body. The red-black theme of the latter is reminiscent of the outgoing RAV4 GR sports, which was introduced in Europe at the end of 2022, but was never offered in the United States, even if the next generation model receives the Gazoo Racing Treatment Treatment in the USA, do not expect any additional performance. GR Sport is mainly a cosmetic package with minor mechanical improvements such as suspension.

Toyota has also annoyed the interior and shows a newly designed dashboard with large screens and a head-up display, the latter probably reserved higher equipment variant. Based on the typical approach of Toyota, you can expect an appropriate number of physical buttons on the center console instead of relying on touchscreen controls.

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Source: Toyota

We have to wait for the official debut this evening to confirm or refuse reports that the RAV4 will only drop its drive train for gas. In the case of hybrid models that are obtained in popularity, the basic gas variant can be discontinued. If so, this would mean a price jump, since the hybrid currently costs about 3,000 US dollars. For 2025, the RAV4 hybrid starts at 33,695 US dollars, including target and handling fees. Mathematics for the outgoing plug-in hybrid begins with a much higher $ 45,615.

The new RAV4 is expected to arrive in the United States as a 2026MY vehicle, whereby sales are expected to begin later this year.