Meta emphasizes the role of AI in marketing and personalization

Thailand: A key market for AI innovation

Thailand is one of the countries in which Meta prioritizes the continuous introduction of its latest AI tools and solutions that match his vision to create more personalized AI experiences.

Meta recently started the META AI application in Thailand-an independent AI app, which is separated from other meta-platforms and is based on the latest industry-leading open source large language model (LLM).

Meta AI is now seamlessly integrated in WhatsApp, Messenger, Facebook, Instagram and other META apps to ensure that users can access AI support at any time and anywhere. The application has gained popularity compared to other virtual assistants and recorded over 1 billion monthly active users in the first quarter of 2025.

Meta's vision is to continuously develop personalized AI experiences in order to revolutionize how people plan and acquire their lives. Meta Ai will shortly help users to plan travel more easily by creating personalized travel routes based on preferences, budget and interests by simply providing basic information.

In addition, META AI offers summarization options and condenses long articles and documents quickly in easy -to -understand formats. This function will be invaluable to stay up to date in a rapidly changing world, so that users can record important points from news articles, research or even long social media topics-within the known ecosystem for meta platform.