Booking.com calls the top trend travel destinations for the summer of 2025

Amsterdam–Travel remains the heads of the people all the time, and when the seasons shift towards summer, the enthusiasm for exploration remains – even in the middle of macroeconomic uncertainties. New data from Booking.com show that this summer develops with large travel plans, longer trips and meaningful escape for a season.

The optimism is high: 77 percent of global leisure travelers are enthusiastic about exploring the world in the coming months, and almost half (48 percent) expect to spend more for travel than in 2024. The trend destinations of this summer offer something for every traveler for every traveler, from the Egyptian coral reefs to the Golden Golden Beach in Tokken.

Top Trending Global destinations for the summer of 2025

• 1. Hurghada, Egypt
• 2. Sharm El Sheikh, Egypt
• 3. Tokyo, Japan
• 4. Dubai, Vae
• 5. Bangkok, Thailand
• 6. Alicante, Spain
• 7. Nice, France
• 8. Malaga, Spain
• 9. Rimini, Italy
• 10. Dubrovnik, Croatia

Family

With 53 percent of parents who make trips priority, family holidays play a major role this summer. 85 percent of the parents state that they are looking for trips to expose children to a variety of cultures and experiences. Families want to book trips that arouse curiosity and connection. The way these trips are planned is also easier and smarter thanks to the technology. The families are leaders when using AI to simplify travel planning. 85 percent also say that AI tools make the process faster and more efficient, more than any other type of travel.

Top trends summer destinations for families

• 1. Hurghada, Egypt
• 2. Paris, France
• 3. Dubai, Vae
• 4. Tokyo, Japan
• 5. Alicante, Spain

Groups

Group trips are gaining dynamics this summer, with one of five global travelers planning with friends. Gen z leads this trend, with 33 percent opt ​​for group trips. These younger travelers are looking for experiences that combine social connection with nature, since 36 percent of activities such as star gazing and outdoor adventure prioritize. This fits a broader movement in which 48 percent of global travelers express the wish to explore natural landscapes such as lakes, mountains and national parks.

Top trends summer destinations for groups

• 1. Ayia Napa, Cyprus
• 2. Alicante, Spain
• 3. Albufeira, Portugal
• 4. Paris, France
• 5. Marrakech, Morocco

Couples

In 2025, couples increasingly evaluated unforgettable experiences about material gifts. A significant majority over generations – 73 percent of millennials, 74 percent of the gene Z and 69 percent of boomers – present the gift of the trip into physical gifts. This postponement is the 45 percent of travelers who plan to take a trip with their partner this year.

Top global trends summer destinations for couples

• 1. Sharm El Sheikh, Egypt
• 2. Tokyo, Japan
• 3. Milan, Italy
• 4. Dubai, Vae
• 5. Alicante, Spain

Unique stays on the advance

The popularity of popularity is thrown in alternative accommodations, with search queries increasing by 10 percent compared to the previous year compared to the previous year. While apartments and guest houses remain the top alternative accommodation this summer, travelers are increasingly researching other options. Trend types of accommodation vary depending on the Traveler Group:

• Group travelers show a growing interest in riads and holiday homes, and the search for 16 percent and 12 percent.
• The families have to go for villas and camps and have an increase of 19 percent and 16 percent.
• Couples prefer tent camps and chalets, which were recorded to an increase of 16 percent and 13 percent.