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New Zealand apple exports to China Soar: Which varieties are trendy?

Every year in spring and summer, New Zealand apples dominate the imported Apple market of China and are characterized as a star product. According to the New Zealand customs, China, as the largest export goal for New Zealand, receives over a quarter of the country's entire Apple exports.

6 out of 10 imported apples in China come from New Zealand

Data from the customs arms in China indicate that between 2019 and 2024 China's imports of fresh apples from New Zealand rose from USD $ $ 170 million, with the New Zealand's share of the Chinese Apple market in relation to 54% to 78%. In particular, the import volume of New Zealand apples to China recorded impressive growth of 43.5%last year.

With regard to the import volume, New Zealand apples accounted for 67.7% of the total Apple imports of China last year. Simply expressed, more than six out of 10 imported apples in China came from New Zealand.

Fresh aromas from the golden latitude of agriculture

New Zealand with a land area comparable to the Chinese province of Guangxi has developed into a global producer of high -quality fruits and a renowned apple exporter due to its unique geography, favorable climate and advanced agricultural technology.

From February to April of each year, New Zealand, which is located in the southern hemisphere, changes to autumn, with March marking the top harvest season for apples and pears. This timing matches a seasonal gap in the fresh Apple offer of China, increases the strong market demand and enables New Zealand to prioritize exports to Asia, especially in China.

New Zealand is known for its flawless natural environment and also enjoys the advantage that it is located on the golden latitude of 45 ° south, an ideal zone for fruit growing. Important regions for apple growth, including Hawke's Bay on the North Island, Nelson and Central Otago on the South Island, are exceptional conditions: reasonable cool hours in winter, warm feathers, long hours of day in summer and a dry attachment air offer unprecedented advantages for the Apple production.

In addition, the New Zealand Apple growth regions are supported by robust infrastructure, including automated sorting systems after harvesting and storing controlled atmosphere that guarantee the quality and freshness of each apple.

Decoding Star Apple varieties decode

The development of an Apple variety from research and breeding to commercialization can take 15 years or even longer. The New Zealand Apple industry has accepted this challenge for decades and positioned itself as the world's leading provider in the variety innovation. New Zealand uses the diverse selection of Apple varieties and has created technological obstacles on the Premium apple market and can offer varieties that are tailored to the preferences of consumers worldwide.


Some of the varieties in the “包你喜翻” campaign by New Zealand Trade and Enterprise.

In recent years, when the demand for new varieties has grown, New Zealand apples have recognized their rich aroma and their crispy texture among consumers with medium to high consumers for their diversity. These apples not only offer an appealing appearance and excellent storage performance, but also offer exceptional traceability and security, which highlights the progressive expertise of New Zealand in relation to fruit growing and quality control.

This year, seven New Zealand brands have introduced 13 Apple and pear types to the Chinese market. The highlights include classic varieties such as Breeze and Sonya by Freshco, Cherish and Miranda from Golden Bay Fruit, Ambrosia and the new, ever -crisp variety of Luv'ya and Dazzle, NZ Queen and Gala by Kiwi Crunch. Mr. Apple presented Dazzle and Queen, Bostock showed Bio Fuji and his exclusive Premier star, while Piqa presented his unique red pear piqa.

The New Zealand Apple sector has developed a comprehensive product range in which various packaging formats ensure first-class positions on the shelves of the most important supermarkets with medium to high final markets in China. After half of the Pacific Ocean have been crossed, New Zealand apples offer the Chinese consumers consistently delightful surprises and sweet experiences in every Apple season.

Pictures: New Zealand trade and Enterprise and NZ Story

This article was translated from Chinese. Read the original article.

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