Baltimore Thrift Store receives sparks from viral social media videos

A viral social media video gives a Baltimore used goods store a large thrust after fighting to attract customers for its ceremonial opening.

Ameena Brown and her husband recently opened the reverse used goods shop along the Fleet Street in Fells Point.

“My husband and I talked and we only had a general conversation about the economy, the price inflation, and we just wanted us to be able to do more how we want to help,” said Brown. “I had a friend who called me, I don't even make rounds to get food. So it is, what can we do?”

Social media exposure

Her niece, Kendall McGill, took her social network and posted this video on Tikkok and Instagram.

In a few days the post became viral.

“Then I just started to maintain notifications after notifications and the people who said: 'I'm on the way. Don't worry – Aunt here,” said Kendall' KB 'McGill, a Baltimore and DMV content manufacturer.

“When she made the video, the expression of support and love beyond everything I had imagined was,” said Brown.

Millions of people and lovers from Secondhand shop heard Brown's story and showed themselves.

“The people come from Florida. A gentleman came from Atlanta. I am excessively grateful for the amount of support we received,” said Brown. “You are not just a stranger who goes through the door as if it were greater than a sale. It's about building personal relationships.”

Sparken meets content manufacturer

While there have always been in second -hand shops, the vintage and re -sale business is booming as a whole thanks to its online popularity of the gen Z buyers.

“I know that there are many people in the Baltimore area who are really artistic, love economical,” said McGill. “As I said, they have to buy with a small budget. I talk a lot about this on social media.”

McGill added: “You see things for $ 3 to $ 5. If you have children, there are children's articles, books. It is really just a family-oriented shop.”

In a report by Capital One Shopping of 2025, about a third of all clothing and clothing bought in the USA was needed last year.

TIKTOK Success

In January 2025, WJZ reported in a used goods store in Baltimore. Coverme C-Me that uses social mediaTikkok in particular to market his small company.

The owner Angela Showell won thousands of supporters to build their business.

“Since then I have visited a day with constant 15 to 20 people instead of having 10 a week, so Tiktok brings people to my shop significantly and continuously,” Showell told WJZ.

The social media platform offers Showell a new way to interact with customers far and wide.

The retired government worker opened her used goods store in the Old Town Mall in July 2024 to bring life back to the area.