Companies turn to AI to navigate the Turifulence of Trump tariff

Companies turn to tools for artificial intelligence with which they can control real turbulence in the real world in global trade.

Several technology companies informed CNBC that they use the resulting technology to visualize the global supply chains of the companies – from the materials with which products are formed to these goods from which these goods are sent – and understand how they are affected by the mutual tariffs of the US President Donald Trump.

Last week Salesforce said that it developed a new AI agent for import specialists who “process changes for all 20,000 product categories in the US customs system immediately and then take measures as needed” in order to use changes to tariff systems.

Engineers from the US software giant used the harmonized tariff plan, a 4,400-page document with tariffs for goods that were imported to the USA to inform answers that were generated by the agent.

“The sheer pace and the complexity of global tariff changes make it almost impossible for most companies to keep with each other manually,” Eric Loeb, Executive Vice President for government matters at Salesforce, told CNBC. “In the past, companies may have rely on small teams from internal experts to keep up.”

Companies say that AI systems enable them to make decisions about adjustments to their global supply chains much faster.

Andrew Bell, Chief Product Officer of the Supply Chain Management software company, said that manufacturers and distributors who want to inform their response to tariffs use the mechanical learning technology of its company to assess their products and materials that are entered into, as well as external signals such as news articles and macroeconomic data.

“With this information we can carry out some of these simulations. Here is a certain part in your build material with a significant tariff. If you would use this other part instead, what effects would the effects be overall?” Bell said CNBC.

Trump's tariffs list – the dozens of countries covered – has forced companies to rethink their supply chains and prices with people like to rethink Walmart And Nike Already increase prices for some products. According to the folk counting data, the United States imported around 3.3 trillion dollars in 2024.

The uncertainty from the US tariff measurements “is likely to be shiny at the moment,” said Zack Kass, a futurist and former head of Openai's strategy, to Silvia Amaro from CNBC in the Ambrosetti forum in Italy last month.

“If you wonder how difficult things could be without AI compared to automation and what would happen in a world in which you cannot simply employ a number of people overnight, AI presents this alternative proposal,” he added.

Nagaru, Managing Director and Global Head of Technology Services at Indian It Giant WiproAccording to customers, the company's agents use “to turn supplier strategies, adapt trading traces and manage the task if the political landscapes develop.”

According to Wipro, it uses a number of AI systems sow sholks proprietary as well as from third parties from large-scale models to conventional mechanical learning and computer vision techniques to check physical assets in cross-border transit.

While it preferred to keep company names confidential, Wipro said that companies that use their AI products to navigate the tariffs from Trump range from a Fortune 500 electronics manufacturer with factories in Asia to a automotive parts supplier exported to Europe and North America.

“AI is a powerful Enabler – but not a silver ball,” Bandaru told CNBC. “It does not replace a trade policy strategy, it improves it by transforming global trade from a reactive challenge into a proactive, data -controlled advantage.”

AI has already been an important investment priority for global companies before Trump was displayed on April comprehensive tariff announcements. According to a report by Capgemini published in January, almost three quarters of the managing directors of the AI ​​and the generative AI were classified in their three best technologies for investment in 2025.

“There are a number of ways of dealing with the tariffs that deal with the tariffs and the resulting uncertainty. However, the success of all AI solution will be based on the quality of the data that you can access,” Ajay Agarwal, partner at Bain Capital Ventures, to CNBC.

The risk capital provider said that one of its portfolio companies, four kites, uses Ki Supply Chain Network data to help companies understand the logistics effects of adaptation suppliers due to tariffs.

“They work with a series of Fortune -500 companies to use their agents for freight and ocean to offer this visibility and intelligence,” said Agarwal.

“The changeover of suppliers can reduce the costs for tariffs, but increase the lead times and transport costs,” he added. “In addition, the volatility of the tariffs [has] The tariffs and capacities strongly influenced both in the ocean and in the home freight networks. “

REGARD: The former Openai manager says that the moment of the current AI can be shiny.