Novak Djokovic explains “personally” to make branded business despite £ 180 million, | Tennis | sport

Novak Djokovic has announced that he rejected a large number of lucrative brand business throughout his career. The veteran is one of the richest tennis stars in the world after it has put together a huge fortune over the years. His income on the pitch is higher than any other player in history, including Rafael Nadal and Roger Federer.

According to Celebrity Net Worth, Djokovic has an estimated net value of over £ 180 million. The vast majority of this number comes from his income on the square of around 135 million GBP. The rest consists of sponsoring offers with people such as Adidas, Uniqlo, Mercedes and Lacoste.

The seven -time Wimbledon King could have done a lot more, but had rejected numerous brand businesses that do not match his personal beliefs.

He said to business travelers: “I personally refused to involve myself in many different companies and to represent various products in the past two decades.

“Mainly because I cannot represent something that I do not believe that does not correspond to me and my values. Wellness and well -being are the greatest passions of me, in addition to tennis, sport and education.”

Djokovic's commitment to what he believes has led to various ambassador roles, including Global Wellness Advisor for Qatar Airways and the luxury hotel chain Aman Resorts.

“For me it was very clear from the start that I would like to work with brands like Aman, where the quality is not affected in every respect,” he said.

“I am happy about the retreats that we will do, where I can share my experience, my know-how, with people who are interested in experiencing more about my training, my recovery, my mental strength training.”

Djokovic recently introduced Sila, a brand of hydrating supplements that currently include bags in three different flavors and magnesium to support muscle recovery.

“We are working on the essential aspects of performance and durability, including sleep, focus, intestinal health and muscle support,” he said.

“I am sure that you want to do your best, whether at work or at home, and regardless of whether you are an athlete or not, you still have to moist.

“You could get away with a day, two days of malnutrition or problems with the fluid intake, but you won't go too long. After all, you have to think about how you can improve your life how you can feel better.”