NBA Media doesn't do enough to celebrate basketball

Adam Silver respects the job that the media do. The NBA commissioner first wanted to clear this out of the way.

The media play a role in the NBA ecosystem. But even if silver recognizes the importance of this role, the league has dealt with a perception problem, which is partially fueled by those who cover them and how they cover it.

As Matt Yoder of terrible announcement in his devastating criticism of the NBA problems of sports media emphasized, nobody who covers sport seems to know how to cover this sport. According to Yoder, the story seems to be separate from what fans actually want to consume, as in the stories that speak to the present, not old debates or tired arguments.

Somewhere on the way, the media have lost sight of what really claimed in the people who follow sport.

“Old players complain about today's stars, personal feuds and endless debates about goats and the comparison of epochs that completely ignore what actually happens this season,” wrote Yoder.

And then there is In the NBAAs soon as the gold standard of the cover after the game. We did everything we could to save it, just so that Charles Barkley explains that he was “bored” from the playoffs, and Shaquille O'Neal didn't even know that Nikola Jokić came from Serbia or that Chaunce Billups did not train the Detroit pistons.

Something has to give; That is true. But the push has to come, and maybe this push comes from the NBA commissioner, who surrounded what he wants to see differently about how the league is covered.

“I respect the job that the media do,” said Silver The numbers in the board podcast. “It is not a suggestion that people do not ask difficult questions or be critical or talk about things they don't like about the game.

“Recently I was at a meeting with Mike Krzyzewski, the former coach at Duke, and he compacted it with this headline. He said:” We should educate people about the game and celebrate the game. “Educate and celebrate. And I wish there was more of it.”

Adam Silver about the improvement of the NBA media reporting:

“You don't spend enough time to talk about why people love this game.”

(🎥 over @Notbpod))) pic.twitter.com/cezsv7rqxz

– Front Office Sports (@fos) April 28, 2025

But do we really think that this is not just a suggestion? Maybe a gentle impetus? The narrative of the supposed death of the NBA and its so -called catastrophe was wildly overrated. The league's media with ESPN, NBC and Amazon make it clear that the financial punch and the global range of the NBA are stronger than ever.

But you wouldn't know that if you were preparing for it First take or In the NBAAnd that's the separation.

How would silver fix that?

Well, he wants the media to focus on criticism and what is really important. He does not ask for fluff, but about reporting that celebrates and explains what makes the NBA something special at the moment. And if the media cannot find out, the gap between what fans actually take care of will continue to grow.

Will the media actually listen to the Commissioner? Time will say.