Tesla is the only EV brand with a negative perception and it gets worse

According to the Electric Vehicle Intelligence report, Tesla has been the only EV brand with a negative brand perception -and a large part of the negative shift has taken place in the past 6 months.

The Electric Vehicle Intelligence Report (EVIR) interviewed 8,000 US consumers to ask them questions about electric vehicle buying decisions. Both wondered for brands and turned out what they appreciate when buying an EV.

The most remarkable result of the survey is that consumers had the most negative view of Tesla – and in fact Tesla is the only Brand in the survey that received a negative net brand image.

When asked whether they have a positive or negative view of Tesla, 32% stated that they combined a “very” or “somewhat” positive view, but 39% said they had a “very” or “somewhat” negative view.

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This means that Tesla has a net assessment of -7% behind Vinfast, which has a net assessment of 0% (especially because most of the respondents hadn't heard of the Vietnamese brand).

Ironically, the marked EV brand Honda, a company that only sells a complete BEV in the United States, was the prologue (which people like) that did not even make it, but in partnership with GM. Chevrolet also achieved well what the third place in brand perception achieved.

The other EV start -ups (clear, Rivian, Polestar) tended to the end of the table, but this was mainly due to the fact that they had a comparatively low brand awareness, and therefore their positive net numbers could not be much higher (9% of positive and 4% negative values ​​had a much higher way). However, Tesla had both extremely high brand awareness And Negative brand association. (But you have I heard from me …)

Tesla's score gets even worse when “view intensity” is taken into account, whereby people have 13 points more of a “very negative” view than a “very positive”.

This negative brand perception existed in all income brackets, regions and age groups, with Tesla held last in every category.

In each category they save one when they were asked whether they would consider buying a Tesla, the most common answer was “never considered”.

Tesla also took the last place in a comparison of various EV charging devices and brands from Home Battery, whereby more consumers said they would “never consider it”.

Similar figures appeared on a question about “Brand Trust”, where Tesla again had negative net confidence and a much A higher “suspicion” -mind for “distrust” than his “trust” protection.

Tesla achieved the perception of security (last last) and family friendliness (fourth before the last one) a little better, but was well suited for the perception of luxury and took fifth place from eighteen brands.

According to this survey, the decline in the perception of Tesla brand was pretty new. Evir asked how Tesla's views had changed in the past 6 months. 46% said their opinion had not changed, but a total of 38% of people had a “more” or “much more” negative perception, compared to 16%, which had a “more” or “much more” positive perception.

This in turn becomes more of a serious difference when you look at the most intense answers: 27% had a “much more negative” perception, while only 6% had a “much more positive” perception – a 4.5 -fold difference.

Overall, there was only a net change of +1% of EVS positive perceptions as a whole in the past 6 months, so this drastic recent change was limited to Tesla and not to other brands.

However, there was good news for Tesla: When Tesla was asked what kind of public load equipment would prefer consumers, the nose occurred the least prefer.

Evir also asked which factors promote the interest or disinterest of consumers in buying an EV.

Consumers recognized the advantages of electric vehicles, whereby the top factors EV interests affect the gas savings, environmental/climate change and the ability to calculate at home. Consumers who are already considering buying an eV found that these were more important factors than consumers who said they have not yet been thinking about an EV.

Unfortunately, consumers also fell victim to the myths, whom they had been told for a long time about EVS. We have long seen that consumers claim that the range is one of their main problems with EVS, although many EVs are available with much more reach than they actually need.

In the EVIR, consumers rated the main concern “length of the range of the battery charge”, although EVS drove an average of enough range for a full week from the average driver.

The second and fourth concern, “Availability of charging stations” and “I couldn't calculate in my residence” are much more relevant. Although it is common for non-EV drivers, not to see how many chargers are available, this is an area in which the EV industry could definitely improve real Problem with EVS – and that the solution of these problems will help people to recognize that giant area numbers are not as necessary as they think).

Fortunately, the NACS crossing will help to solve many of these problems together with the existence of new well-financed load networks such as Ionna.

Here you can see the Full Electric Vehicle Intelligence report here.

Electric setting

Since we have warned people for some time, Tesla CEO Elon Musk does his best to completely destroy Tesla's brand.

As an EV publication, we have the same mission as Tesla -to promote sustainable transport. In order for this to happen, we obviously want the (formerly) largest EV company in the world to do its work as well as possible.

The problem is that Musk does not have and did this mission be It is best to ruin Tesla's brand perception of Tesla in recent years (s) with increasingly idiotic decisions in terms of both his public interest representation and his work within Tesla.

Musk's top -class political advocacy, which approved the support of German neo -Nazis and the defense of Hitler's actions in the Holocaust,, among other things, drove protests against the company, relocated the owners and pushed many customers away.

This report shows the effects of the constant drumbeat of bad Tesla business movements and the terrible public behavior of the company's CEO. Most of the company's employees are still working to produce good electric vehicles, but Musk spends the money he earns from the sale of EVS to ruin EVS to Ruinen-etwas, which the company had to call itself in its quarterly report (and that before he forgot how the climate change worked,).

Unfortunately, Tesla's board seems to be satisfied to destroy the company, and its shareholders also voted in the past year to give Musk 55 billion US dollars in return for his bad leadership, an award that is greater than the total amount of Tesla achieved over his entire lifespan. This salary package was stopped by a court for violating the company law.

We are not sure what many of them wake up with Musk's destruction of the company, but this report is just another data point that shows how serious the situation has become.

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