Hublot's new ambassador is choupette the cat

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Fair Play to Hublot for using his latest press release to explain “Luxury's most polarizing watch brand”.

It could be true.

Hublots are not extravagant designs, oversized dimensions and out-the-fall materials such as rubber, carbon fiber and “magical” gold for eyewater prices.

Whatever the opposite of calm luxury is the area in which Hublot likes to play. (Loud opulence? Printy Elegance? Extravagance with a megaphone?)

And fair enough – these are things that others could say behind her back.

But only a few brands admit to “polarize”.

But not giving any stuff seems to be in front and in the center in the young (Swiss) watchmaker.

Therefore, today's unveiling of a powerful new slogan reveals: “Own it”.

And a furry new ambassador: choupette the cat.

Choupette is the face (and the mustache and paws) of the Big Bang anniversary Red Magic, one of five limited watches who celebrated the 20th anniversary of the Big Bang.

Choupette Lagerfeld-The time in cat years 72 years old-a Birman, who became a fashion world icon and the beloved companion of the designer Karl Lagerfeld.

As a pet of the French model and singer Baptiste Giabiconi, Choupette was taken over from Lagerfeld and quickly rose to a life with diluted luxury in Paris.

She enjoyed a lifestyle that most of us can only dream of two personal maids, food on custom-made meals that are served in Goyard dishes and have their own iPad.

Traveling was usually included with private jet and their daily routine included photo shoots, beauty rest and interviews (about their employees).

Lagerfeld revered them to such a degree that he once said that he had married them if it were legally possible. “It is the center of the world.”

In addition to a spoiled pet, Choupette became a commercial force.

According to reports, she earned over 2.2 million pounds via ad campaigns with beauty brands such as Shu Uemura and the German car manufacturer Opel and never bent down so deep that they support pet food.

She inspired the book Choupette: The private life of a high -flying fashion cat and adorned the sides of fashion And countless other fashion titles.

She still has 267,000 Instagram followers, an agent and a significant presence on X and Facebook, where she is often referred to as “furry inheritance from Lagerfeld”. (Lagerfeld herself called a “spoiled, rich girl”.)

After the designer's death in 2019, rumors spread that choupette was named in his will and possibly inherited part of his estimated assets of 150 million GBP.

Today it remains a permanent symbol of extravagance, which is lovingly remembered as the cat, the celebrity, luxury and heir redefined and scratched up.

And now she “owned” Hublot.

The watchmaker notes that choupette is a “cultural icon for your haute lifestyle and the unscathed personality”, which “brings its characteristic attitude to a campaign that celebrates the outrageous self -confidence and the radical individuality that defines both you and Hublot”.

Who knows, maybe Choupette will even inspire some of their own Hublot watches.

Maybe a spirit of Big Fang, an MP-05 Lafurrari or a classic fusion of purluti?

Hublot.com