SNA shows video facade

Display technology

May 2, 2025

Midtown Manhattan in New York houses a new top-class, multi-screen video fan, which DOOH advertising area offers.

The video display system from SNA Displays is more than 10,000 square meters in size and installed at the top of the 37-story office on the 5-time square on the southeastern corner of 7th Avenue and the 42nd street.

The LED video screen reaches hundreds of thousands of tourists, locals and commuters a day.

New media company out-of-home company New Tradition manages the digital advertising platform. Representative of owner Sensory Interactive provided technology selection and design services. North Shore Neon provided LED installation services.

The heart is an 83 -foot display that envelops the corner. SNA displays have made custom elements to give the main screen a characteristic peak and imitate the shape of the 5 -time quadratic skyscraper. With a width of 65 feet, the cornerwire display alone contains more than 7.8 million pixels (3,150 x 2,480) and 5,000 square foot display screen.

The second largest screen is approximately 36 'high x 69' wide (1,380 x 2,640 pixels). The other two LED screens are with the 42nd Ave. from and measure approximately 34 'x 48' (1,290 x 1,840) and 34 'x 34' (1,290 x 1.280).

“In view of the unique design and sheer scale of this installation, we are incredibly proud of this,” said Pete Simon, sales manager for SNA displays, in the publication. “We are an honor to earn and maintain the trust of some of the most productive developers from home and, of course, to work on the largest and most complex LED display projects.”

https://www.youtube.com/watch?v=LVMSWP13LXI