Why Virat Kohlis Instagram 'like' is not the scandal you think about

Why is a “like” enough to suspect, judgment and even outrage? What does it say about the media ecosystem – and our collective obsession from the celebrity culture – that an adult man cannot deal with content without having assigned the intention?
We no longer only consume celebrity messages. We manufacture stories from the air. The journalism in particular the entertainment journalism increasingly supports algorithms, bread flow and out of context moments to create stories that were never there. And while it drives clicks, it plays a basic dignity.

A like is not a scandal. It is not a subtext. It is not a news.

It is time to stop treating celebrities as if they owe us justifications for every breath that they make online. Perhaps the true story is not Kohli's accidental commitment or algorith breakdown. Perhaps it belongs to us – our impulse to scandalize the banal and to name messages. The actual problem is not Virat Kohlis Instagram activity – it is our obsession to ports worldly moments of public personalities.