Prime Video in the Voices with CJ ENM on the India's Waves market

Prime Video and Korean Powerhouse CJ ENM have concluded a multi-year sales contract that gives the spectators of the streamer a number of premium Kindrations.

The pact, which was presented on the Waves Bazaar today, the market component of the World Audio Visual & Entertainment Summit (waves) in Mumbai, offers the streaming platform worldwide (with the exception of Korea and China) for new and library titles from the Korean entertainment power plant.

The agreement begins with the fantasy romance “Head Over Heels”, which premiere at the end of June, followed by additional exclusive titles in 2025 and 2026. Prime Video will also add fan favorite shows from the CJ Enm catalog, including the romantic comedy “Your private life”, “another Miss Oh, and the detective thriller” Maus “.

A key component of the strategy includes improved access through subtitles in 28 languages ​​and synchronizes in 11 languages ​​for all new Korean content.

“This strategic cooperation with CJ ENM strengthens the commitment of Prime Video to bring our customers the best of Korean entertainment worldwide,” said Kelly Day, Head of International and VP, Prime Video. Day emphasized the “limitless attraction” of the Korean storytelling and found the “phenomenal success” of shows such as “Marry My Husband” and “NO-Gain, No Love”, which at the top 10 of the 10th non-English non-English originals of the 2024 ranked for the streamer.

Gaurav Gandhi, VP of APAC and MENA at Prime Video, underlined the ambition of the service to be “the first game for consumers” who “offered the best of global content, popular stories from Asia”.

For CJ ENM, the deal is an opportunity to expand its international footprint. “We are enthusiastic about this partnership with Prime Video, which enables us to put our unique Korean stories into an even wider global audience,” said Jangho Seo, Executive Vice President of CJ Enms Content Business Division.

SEO also referred to the success of titles such as “Marry My husband” and “No -Gain, No Love” to Prime video as proof of the “universal attraction of our storytelling”. He added that Prime Video “Comprehensive Global Scope and Strong Commitment for multilingual subtitles and synchronization strategies” CJ Enms “Current titles” make even more accessible and pleasant for the audience about cultures and languages ​​”.

CJ ENM, which celebrates its 30th anniversary this year, was an important force in the global expansion of the Korean entertainment with successes such as the Oscar winner “Parasit”, the TV series “Queen of Tears” and the formation of the K-POP group Zerobaseeone.

David Simonsen, Director, Southeast Asia and Mena, Prime Video was also when signing.

The main video deal was a series of announcements on the third day of the Waves market, which also contained confirmation of “Devi Chowdhurani” as the first Indian film that can secure the official status of Indo-U-Kodrodauf. The start of “violation”, a film by Dimple Dugar; And an proposed Indian film festival in New Zealand.

Further offers and announcements on the market are film “Khidki Gaon”, which has blocked a post-production and VFX deal with the Asian Cinema Fund and Broadvision Perspectives (India) and the Fabrique D'Amits Group (Europe) for formalizing a co-production agreement from Fabrique D'Amits (Europe). Mark Mertens, COO of the FDI group, and Sriram Chandrasecaran, founder and CEO of Broadvision, signed the deal under Indo-French and Indo-Belgian contract framework.

Amanda Groom, founder and CEO of The Bridge (UK), and Munjal Shroff, co -founder of Graphiti Studios (India), have an intention to develop a board of the factual series in which the colonial history of India was researched. And TV Asahi presented an extensive initiative “Shin Chan India Year”. The campaign includes the theater publication of “Shin Chan: Our Dinosaur diary” on May 9, followed by a Diwali Festival 2025 Premiere of “The Spicy Kasukabe Dancers in India”. Fan engagement events are planned for both Anime India (August) and Mela Mela Japan (September).

The online component of the market was launched in January and, according to Prithul Kumar, a common secretary of the Indian Ministry for Information and Radio, 8000 buyers, 4,000 sellers, 1,500 projects and 3000 planned meetings. The physical market in Mumbai did business worth 8 billion inr (95 million US dollars), said Kumar. The success of the market has extended him by one day.

The market is in cooperation with the Federation of Indian Chambers of Commerce and Industry (FICCI).