Radio wars: 94 Wip dominates the winter reviews, Mike Missanelli takes first place at Fanatic

Deployment

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It was the German rock band scorpions that sang about the Wind of Change in 1991. But they didn't talk about Philadelphia Sports Talk Radio because the wind does not blow and nothing has changed. 94 WIP continues to dominate not only 97.5 of the fanatic, but most of the market in Nielsen's men 25 to 54 demographic.

WIP published large numbers in a winter evaluation book that took place from January 9th to April 2 and covered both the Eagles Super Bowl Run and the front end of the Phillies season. In the meantime, the fanatic received no help from the Sixers and Flyern, as both of them miss the late season for the first time in seven years.

It was a clean sweep for WIP that won the M25-54 demo in every time window.

As a memory, if these contributions are written, we focus on Nielsen -Meter Plus Streaming. WIP has a total number of streaming and over the air, while 97.5 both are combined into a unique number, which is referred to as “total line reporting”.

Morning

• 94 WIP: 16.1 (5.4 Stream, 10.7 above the air)
• 97.5 The fanatic: 3.2

Joe “The Hammer” Decamara and Jon Ritchie took first place on the market and cut Preston and Steve in the male demo. WMMR, a Morning Juggernaut, won the overarching demographic “People”, although the strength of the Eagles Run brought the top M25-54 place for the second time in more than three years.

John Kincade and Andrew Salciunas took 7th place in the fanatic.

Midday

• 94 WIP: 16.3 (3.8 stream, 12.5 above the air)
• 97.5 The fanatic: 4.0

Impressive and persistent growth for Joe Giglio and Hugh Douglas, who ended number 1 and improved the 15.6 number published in autumn. Since we made these evaluation contributions, the WIP afternoon has never achieved a higher number and was always constant several evaluation points under AM and PM drive. Now all three shows roll.

In the meantime, Mike Missanelli improved with 97.5 in his second full book since his return to Wpen from 3.8 to 4.0. He took the 7th place in the time window and is now the best rated fanatic.

Afternoons

• 94 WIP: 18.4 (5.4 stream, 13.0 above the air)
• 97.5 The fanatic: 2.5

A large, strong number for Spike Eskin, Ike Reese and Jack Fritz. This number improved almost three full evaluation points compared to the 15.5 that we saw in autumn.

For the fanatic, Tyrone Johnson fell the last full rating book with 2.5, which took 14th place. Previously, The best show ever? Was the best and most constant show of 97.5, but went out quietly before Johnson left the train station last Friday.

Evenings

• 94 WIP: 12.6 (1.7 stream, 10.6 above the air)
• 97.5 The fanatic: 2.0

Always strong numbers for WIP evenings, which benefits from the fact that you are the Phillie's rights holder. They were number 1 while the fanatic took 18th place.

Prime

• 94 WIP: 16.8 (6.0 stream, 11.8 over the air)
• 97.5 The fanatic: 2.4

WIP was first place on the market in all time slots. Fanatic was 11 ..

Snack?

There are not many observations to make if we are honest. WIP exceeded all. Water is wet in other news, the sky is blue and the city of Philadelphia has messed up its taxes and sent letters to demand money.

In the fanatic, Kincade and Salciunas went from 3.8 to 3.2, i.e. one step back. Mikey Miss had a slight bump and Tbse? Is over now. The program director Scott Masteller and cluster manager Paul Blake have to replace tyrone while we continue until spring and summer.

It is likely that WIP will continue to dampen all and everything in the male population group as long as Nielsen uses data for radio values.

Edit- an earlier version of this story said that the sky was green. Obviously it is blue unless they are color blind

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