Shantanu Narayen, CEO of Adobe, highlights creativity and not as a software code as the future business driver in India

Shantanu Narayen, Managing Director of Adobe Systems, emphasized that the future economic growth of India is primarily promoted by creativity as the development of software. At the Waves 2025 conference this week, he revealed plans to facilitate digital creativity training for over 20 million Indians and 500,000 teachers by free access to Adobe's resources.
The importance of this shift is noteworthy when you consider that India's IT sector worth more than 250 billion US dollars to the latest economic rise in the country.
Narayen emphasized that artificial intelligence will strengthen creative skills and outputs by expanding the imaginative potential of humans, providing innovative instruments and points of view and enables unprecedented research into concepts.
He said: “In view of the size and width of the creative opportunity, the AI ​​unlocks, it is fair to say that India's next growth as an economy will not be in software code, but in creativity.”
In addition, he proposed that the training of AI systems with Indian cultural, linguistic and historical information offers the opportunity to establish “new forms of digital sovereignty”.
He emphasized: “Models are the basis and the important part of the differentiation and a competitive advantage.”
Adobe's CEO raised India's potential to develop global teams and competitive products about LLMs, AI agents and low code tools, and offered the country's outsourcing sector a significant opportunity to develop and establish new AI-controlled processes.
He emphasized India's ability to demonstrate the ethical AI leadership worldwide and found that AI would enable the country to expand its existing strengths in mobile infrastructure and payment systems for the development of innovative businesses.
The CEO pointed out that KI technology would enable start -ups to quickly develop, evaluate and expand solutions that were specially developed for local and regional requirements.
He noted that India is currently organizing more than 100 million content manufacturers, with independent creators and small design studios increasing by 10 percent in the past ten years.
He also mentioned that over 500 million Indians have accessed exaggerated content via mobile devices, which were facilitated by inexpensive mobile internet services.
In addition, Adobe announced his cooperation with TCS to introduce a AI-operated Creative Experience Studio (ACES) especially for the Indian market, which is aimed for both corporate and government companies.