Google's new strategy licks! Ai chatbot is now applying for land

Jakarta -Google is reportedly testing the AD incident in AI -Chatbot -chat -Schat interfaces of third -party providers, which has the potential to change the way users interact with this technology. According to a Bloomberg report, the Berg -View -Tech -Tech -Riese offered this service KI developers through its popular Google Adsense advertising platform.

Since the beginning, advertising has become Google's main source of income. The company has even dominated the digital advertising sector so aggressively that it is recently affected by antitrust law in the United States. Now Google seems to try to integrate its two main business lines “Advertising and Artificial Intelligence (AI)” in order to create a new monetarization model.

According to a Bloomberg report, Google has been testing the advertising in Chatbot -ai chats since the beginning of this year. The ads are displayed directly in chat windows, such as displays on websites or apps, and are displayed by AdSense integration.

Several AI-based search startups such as IASK and Liner are said to have worked together in the early phases of this experiment. Although this initiative is still limited, it paved its way for wider starts in the future. So far, however, third-party AI chat bots have only been able to access this advertisement function, depending on the integration that they run with Google's advertising system.

A Google spokesman told Bloomberg: “Adsense for Search is available websites where relevant ads want to be displayed in their conversation experience.” This confirms that Google wants to provide monetization options for Chatbot developers by using targeted advertising power.

The development of AI technology is very expensive and often achieves profits indirectly. Even large companies such as Openaai, Chatgpt's creator, should only expect at least 2029 profits. For many companies, the search for sustainable monetization is therefore a major challenge.

In contrast to Openai, Google has a broader business area. The company can use its advantages in the digital advertising industry to quickly achieve income from AI technology. The display introduction to third -party chatbots could be an intelligent first step in the strategy. “Similar to the advertising models that Google has applied over the years on websites and apps.

In addition, Google KI has integrated into its many products and services. Some of the most advanced AI functions are only available for paid users. This is an additional attraction to promote more subscriptions.

It should be noted that this is not the first time that Google has inserted an advertisement in an AI-based experience. At the end of last year, Google started displaying advertisements within the AI ​​overview summary of auto answers, which after several queries appear on search results above. This indicates that Google is actually actively looking for opportunities to combine AI technology with its core work business.

In view of the increasing popularity of AI chatbots, Google's steps feel logical and strategic to participate in the monetization of this trend. In the future, users may have to get used to seeing advertisements in the middle of their conversations with AI, just like when researching the website or using free apps.

Regardless of whether this affects the user experience or actually opens up new possibilities for developers and actors in the advertising industry, it can only answer the time.

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