How was Taylor Swift successful?

Taylor Swift is one of these rare megastars. But how did it become so successful? A new book by Kevin Evers, There is nothing like that: Taylor Swift's strategic geniusResearchs Swift's rise to fame and happiness through the business lens and also emphasizes many of their unusual properties, support structures and willingness, which probably shows why it is where it is.

Talent, support and a variety of important qualities of success

The record manager Scott Borchetta said about her when she appeared as a teenager in the Blue Bird Café: “I was just overwhelmed by her songs. And she could hang, do you know?

Nashville Songwriter Robert Ellis Orrall noticed: “When she was [thirteen] One of ten [songs] were incredible and the others, not so much. Then, not two years later, nine out of ten were incredible. She had it in her. “

During the COVID-19 block, she considered her entire musical approach: “Songwriting on this album is exactly the way I would write if I were to consider nothing else than 'What words I would like to write? What stories? What melodies do I want to sing? What production is important to tell these stories?”

As Evers explains, she had wealthy and supportive parents and yet: “[A] Many people have talent and supportive parents and the advantages of a safe education. None of them do what Taylor Swift has done because only a few show the broad collection of properties that Swift has, those who pointed out orrall to their extraordinary potential. Her skills, your skills, your self -confidence and your determination – after involvement, which adapt quite closely with the scientific research work, are the markers with great potential: ability, intelligence and drive. “

Drive, perseverance and the willingness to work and reinvent yourself

Evers writes: “Your journey was obvious that a thirteen-year-old combat with fifteen or twenty songs came to the studio, a trip that contributed to her extraordinary songwriting ability and quick progress that underlined her potential.”

Despite setbacks, she insisted. At the beginning, when she was awarded the best video at the MTC Video Music Awards in 2009, Kanye West suddenly entered the stage that Beyonce should have won. As Taylor explained what this told her at that time: “As a teenager who had only been in Country music, someone got up on my first Pop Awards show and sent me a message:” You will not be respected here. You should not be here on this stage. This message was recorded and you groom more into my psyche than someone knew. “

When she spoke to fans in the Wembley stage in 2024: “Every time someone speaks shit, I only work harder and it makes me so much harder.”

She devoted herself to her fans. As Evers explains about her decision to lean into the Eras tour: “Swift has never been moderate with her fans.

Even when she was already a superstar, she still knew that she had to innovate: “I had the feeling that I went along the sidewalk, knew that the sidewalk finally crumbled and I would fail,” she noted. “You can't get any further and people like. People love 'new' too much.”

She is loyal to herself and her fans

Pleasant Rowland, creator of the American girl's brand, saw how Swift understood her customers: “Swift's strategies and songwriting reflect their nuanced understanding of the work, which their fans, especially girls and young women, are reflected: help them to articulate and confirm who they are – their identity and so that they feel like they are as deep and intimate Have relationships. “

Evers said: “Because Swift wrote her own songs, she was probably emotionally connected to the words she sang. They were their, not that of another, and their performance is richer. The listeners can feel it.”