Remember CTV beyond streaming with Display & Video 360

Be where people are now being expanded with Display & Video 360, and new partnerships

Display & Video 360 now reaches 98% of CTV households and can help you connect to the audience, where you are most viewed-over blockbusters, live sports, short form videos, podcasts and more than 5 billion hours of US ads every month, the most tamest time on a form (DSP).

We expand the inventory partnerships so that it is easier and more efficient for them to reach people who observe high -quality content in one place. In the past few months, our partnership with Netflix has expanded to EMEA, for example, and the Google Affinity audience has now been available for Netflix campaigns.

Display & Video 360 now also offers live inventory so that you can use our CTV -Live inventory to buy more tentpoles such as live shows and sporting events -including NFL Sunday tickets on YouTube. Thanks to important partnerships with providers such as NBCuniversal and Disney, who awarded us their live certification ID, our live inventory rose by 50%in the first quarter of 2025 compared to the previous year.

In order to offer you even more ways to connect with your viewers, you can now integrate directly into Tubi and Spotify for video and audio ads and offer access to Roblox to reach your highly committed gaming community with video ads.

In the past, top content was mainly bought by guaranteed offers, but today is more available via auction, whereby biddling CTV campaigns in Display & Video 360 are growing over twice as quickly. This is because programmatic commandments offer scalability, flexibility and dynamic real -time optimization. And now we go one step further with a curated CTV auction inventory in Display & Video 360-one new one-click function, with which you are effortlessly connected with a wide range of bidders from the most requested publishers in your region.