New Taylor Swift 'There is nothing comparable:' Book: Buy, read online

Taylor Swift has gained legions of fans with their floating melodies and heartbreaking texts, but 14 times the Grammy winner and Diamond-certified recording artist also enchanted an entire music industry with its sharpness and experience and transformed a usually cynical amount into some of her biggest fans.

The singer's business acumen is researched in a new book that now exceeds the music business books charts from Amazon. With the title “There is nothing like that: the strategic genius of Taylor Swift”, the hardcover book by Harvard Business Review The editor Kevin Evers describes Swift's successful ascent to the charts – and also the ranks of the Old Boys Club in the entertainment industry. It is published on April 8 and is currently for sale for a 16% discount on Amazon.

As the publisher determines: “Mixing of companies and art, analysis and narrative and copy of research in innovation, creativity, psychology and strategy, there is nothing the comparable thing in this modern and multi-dimensional superstar, the Songwriting Savant and a strategic genius.

The 304-page book has opened Swift's success in nine chapters, each of which is bound in their career with a pioneering album. The opening chapter “The Vision” takes the self -titled debut album of the singer from 2006. In the chapter “The Crossover”, Evers examines how 2008s Fearless started the way for Swift's mainstream success and rose to fame. The chapters offer insights into the way in which the singer managed to scale her success through targeted marketing campaigns and artistic decisions. The author writes that Swift “managed to master the constant disturbance of the music business, which made it so difficult for others to adapt and endure”.

Of course there are some chapters that are controversial for fans or die -hard swifties. Evers announces the 1989 album as Swift's “reinvention” while calling this Call Era “the mistake”. Swifts Covid -Alben, folklore And AlwaysIn the meantime, “The Pivot” chapter is detailed.

Evers is based on the same research and analysis that he applied for during his years in his years with founders, innovators and entrepreneurs Harvard Business ReviewRecording of the “business and creative decisions that have defined every phase of Swift's career”.

Ultimately, he comes to the conclusion that Swift is “The Beatles of her generation” and she calls a “trail blazer” and “mastermind” with a “music career that is difficult to imagine.

Part Tell-All Book and Part High Foring, “The strategic genius of Taylor Swift” offers music fans and Swifties the opportunity to learn from one of the greatest pop stars of all time. As a reviewer notes, you will learn about “Taylor's decision -making at any time of your career” and help “to clarify how it became the most important superstar she is today”. Get the book for sale for 25 US dollars on Amazon.com.