DIY WATCH Club shifts focus on Europe due to US tariff changes -messages and statistics

May 6, 2025

Quinn Lai, founder of the DIY Watch Club, faced a demanding business climate, as Washington imposed higher tariffs and released a de-minimis rule, with the packages with low value from Hong Kong and the Chinese mainland in the US Duty-Free. For more information, see the original report on Yahoo Finance. The change, which is effective of May 2, is subject to a 90% tariff or a flat fee of $ 75, which is considerably concerned with companies such as LAI, which is strongly based on sales in the United States.

According to data from the Indexbox platform, the USA remains a critical market for watch components, but Lai's Swift Pivot to European Markets has proven to be successful. Initially, Europe made up around 6% of its market share, but the latest efforts have expanded this to 30%. Although the United States still accounts for half of the sales of the DIY Watch Club, the diversification strategy has reduced the dependency on the American market.

In response to the tariffs, LAI marketing strategies in Europe improved and used social media and influencer partnerships to increase visibility. He also noticed the superior performance of European e-commerce compared to Southeast Asia, which led to a focused expansion in this region.

Kennedy Wong, honorary president of the Hong Kong Chinese importers and exporters association, lifted the more comprehensive challenges that the cross-border e-commerce faces due to these tariffs, and emphasized that no internal market can completely replace the US Hong Kong post that the US post services have for the United States, and courier Require the preparations for prepaid-US inspiration.

With a view to the future, Lai plans to promote its European expansion and to explore new markets such as Japan in order to consolidate the international presence of his company in the middle of the ongoing trade voltages.

Source: Indexbox Market Intelligence Platform

This report contains an in -depth analysis of the global watch market. In it you will discover the latest data on market trends and opportunities according to countries, consumption, production and price developments as well as global trade (imports and exports). The forecast shows the market prospects until 2030.

Product cover:

• Prodcom 26521100 manner observer, pocket observation, dressed with precious metal or metal with precious metal
• Prodcom 26521200 other wrist observations, pocket observes and other watches where stop-saxes are displayed

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Worldwide – the report contains statistical data for 200 countries and detailed profiles of the 50 largest consumer countries:

+ the largest production countries

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• Per capita consumption
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Business reporting:

Ralph Lauren, Fossil Group, Citizen, Casio, Patek Philippe, Audemars Piguet, Rolex, Chopard, Breitling, Franck Muller, American Watch Company, Montichard Group, Weiss Watch Company, Keaton Myrick, Vortic, Dufrane, RGM, Pelton, Kobold, Shinola, Throne, Detroit Watch Company, Talley & Twine, Charriol, Breitling Sa, 88 Rue Du Rhone, A. Favre & Fils, Abraham-Louis Perrelet, General Society of the Swiss watch industry, Alpina Watches, Andreas Strehler, Arcadia Watches, Armand Nicolet, Audemars Piguet, Baume Et Mercier, Bedat & Co, Blanchet, Blancpain, Brand, Carl F. Bucherer, Catorex Cecil Purnell, Century Time Gems, Certina Kurth Frères, Charriol, Chopard Christian, Jacques, Chronoswiss, Corum, Cyma watches, Czapek & Cie, Daniel Roth, de Grisogono, Ebel, Ebel, Ebel, Favre-Leuba, Franck Muller, Frédérique Constant, Gallet & Co., General Watch Co, Girard-Perregaux, Glycine Watch, Greubel Forsey, Grovana Watch, Hanowa, Hublot Hyt, International Watch Company, Jaeger-Lecoultre, Jean Perret, Jovial, Juvenia, Movements, Movements, Longines, Luminox Maittres Du temperatures, manufacturing modules Technologies (MMT), production royale, Mathey-Tissot, Maurice Lacroix, MB & F, MB-Mictetec, Mido, Mouawad Ollech & Wajs, Omega Sa, Oris, Parmigiani Fleurier, Patek Philippe & Co. Richemont, ROAMER, ROAMER Dubuis, Rolex, Romain Gauthier Ronda, Rotary Watches, Sandoz Watches, Schwarz Etienne Sowind Group, Speake-Marin, Tag Heuer, The Swatch Group, Tissot Titoni, Tudor Watches, Ulysse Nardin, Universal Genève, Urwerk, Vacheron Constantin, Valbray Waltham International, West End Watch Co., Zenith, Zeno-Watch Basel, Zodiac watches

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1. This is how you diversify your business and benefit from new market opportunities
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