As a counter -reaction of Trump's tariffs, Europe is growing American brands

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For motorcycle lovers in Sweden, Harley-Davidson is the hottest brand on the street. Jack Daniels Whiskey waves from the bar in British Pubs. In France, Levi's jeans only revolve around Chic.

In the tumult of the President Trump trade war with Europe, however, many European consumers begin that US products and services assume in an apparently decisive and possibly long -term change from the purchase of Americans according to a new assessment of the European Central Bank.

In April, Mr. Trump imposed a 10 percent tariff on America's trading partners and threatened “mutual tariffs” for many of them, including the European Union. Companies like Tesla and McDonald's see customers in Europe from “Made in America”.

“The newly imposed US trade tariffs for European products cause European consumers to think twice about what is in their shopping cart,” the European Central Bank wrote in a blog post on its research on consumer behavior. “Consumers are very willing to actively move away from US products and services.”

The Europeans had already started testing basic root boycotts for American products, including Heinz Ketchup and Lay's Potato Chips, shortly after Mr. Trump accepted his office. The Danes initiated his threats to take over Grönland, part of Denmark to organize no-Buy campaigns on Facebook. Tesla owner in Sweden hit her cars to distance themselves from Elon Musk, the CEO of Tesla, one of Mr. Trump's best advisors.