The Foodhealth Company (formerly Bisswell) collects USD 7.5 million to expand nutritional transparency

Rebrand from Bisswell reflects the shift towards a basic food food point. The new headquarters opened in San Francisco's innovation corridor

San Francisco, May 06, 2025.

The increase drives together with:

• A Rebrand from Bitewell to the Foodhealth Company, which reflects its development into the leading provider of nutritional data for healthworthiness and concentrates on the flagship food health score.

• The opening of his new headquarters in San Francisco, which places you on the scabbard of health systems, retail innovations and technology.

“For over a century, the calorie has been the predominant level of whether food is” good “for us. But 100 calories from a sugar -containing muesli does not end up in her body like 100 calories from a bowl with lentils,” said Sam Citro Alexander, co -founder and CEO. “The Foodhealth Score changes equation. It moves beyond the calorie counts and vague marketing claims to give consumers, retailers and brands a common, evidence-based language for food quality.”

The Foodhealth points: a new standard in food quality

In the heart of the Nutrition Intelligence Suite from Foodhealth CO is the Foodhealth score: a simple rating system of 1 to 100, which rates food that is based on nutrient density and ingredient quality. The consumer to understand how a food fits into a diet that focuses on the prevention of diseases helps consumers to understand that a team of data scientists and nutritional areas developed to achieve positive health results. It promotes attributes such as whole grain products, healthy fats, protein and fiber – and affects things like artificial colors, harmful additives and additional sugar.

Dynamics about retail

The score is already embedded over the entire points The Kroger Co. Portfolio of banners such as Ralphs, Harris Teaer and King Soopers who help millions of buyers make better decisions. When buying online or using the Kroger app, buyers can now see clear, scientifically supported results in addition to their food. This month, the rollout will expand into another large retail chain and further accelerate the range of the score in the American mainstream households.

With over 20 million US dollars that have been collected so far, Foodhealth Co. “Our goal,” said Alexander, “it is every place where a person hits a food choice of bringing the food health score -whether this is a supermarket, a restaurant menu or a school cafeteria line.”