LinkedIn announces new video ads at Newfronts

LinkedIn held his first presentation at Newfronts yesterday, where it mainly focused on growing videos in the app, and new offers with which you can help brands to use this to maximize your marketing efforts.

And the video is indeed on the advance in the LinkedIn feed.

LinkedIn has recently reported The time that has spent the reputation of video posts in the app rose by 36% compared to the previous year, while video content generates 1.4x more engagement than other post types.

LinkedIn says especially on video promotions, according to LinkedIn In-stream video ads see 2x the average video closing rate.

There is clearly potential there, and LinkedIn has described some new options to help brands to use this increasing video interest.

First of all, LinkedIn announced “First impression ads ”, which enable the marketers to ensure that they are the first video advertising that your target group sees in stream.

LinkedIn says this will help Advertisers attract attention and deliver “a brave, broadcast-like presence in the LinkedIn feed and beyond”.

In this “Beyond” element, LinkedIn has also been available since last yearXpansion your LinkedIn video promotions for placements over Paramount, Roku, Samsung Ads.

LinkedIn has also highlighted his recently renamed “Brandlink” option, with which marketers can place their video ads together with approved publisher and creation content.

And finally, LinkedIn also emphasized the potential of events that receive extended advertising options in order to get more value out of its LinkedIn events.

Most of these options have been available for some time, so nothing special has been announced at the event, whereby LinkedIn wanted to improve the existing video ad offers more to align themselves with the usage trends.

Nevertheless, these interesting and potentially significant additions that offer more options to get more out of your video marketing efforts in the app.

Some extended options to think about it. LinkedIn will be out these new elements in the coming months.