The demand for protein -rich products and flavored cheeses trends in Asia in Asia

This shift creates new opportunities for product innovations and regional expansion.

For example, CMAB has highlighted the start of extended milk milk, which can take about 180 days compared to the standard of 10 to 15 days with cooling.

This enables us to expand milk brands into other regions such as the Asian -Pacific space, said Janet Arellano, marketing representative for the USA in the CMAB.

The CMAB is a state agency under the California Ministry of Food and Agriculture and responsible for the promotion of real California dairy products, which were produced with milk from California dairy farms.

The agency found that the demand for milk as a protein source due to travel and social media increases that are exposed to Asian consumers of global food trends.

Protein and flavored cheese

“We see an increased interest in protein products that we have already noticed in the United States, and it also starts elsewhere,” said Arellano.

Consumers are also adventurous, since flavored cheese now tend all over Asia.

Aromed cheese from the USA – like Cheddar and Pepper Jack – see an increasing interest. Arellano attributes this to the globalization of the eating culture.

Social media plays a major role because people have access to huge information and food inspirations online.

Travel is another factor. When people visit new places, try new foods, and this opens for products such as flavored cheese-demanding aromas such as wine, truffles and cheese infused by craves are also gaining traction.

Smoking cheese are particularly popular for their versatility, since they can be used in pasta and sandwiches or even a snack with crackers and salami.

Despite the increasing interest in cheese, Arellano pointed out that smaller packaging formats are required. She added that 150g packs are popular for cooking and snacking due to their flexibility.

Smaller packaging also does justice to Asian consumption habits that do not contain as much milk compared to the United States.

Consumer habits and education

Larger milk packs in the USA-a half or gallon milk container with milk, which is about 1.8 to 3.8 liters-bids a better price-performance ratio and meet higher consumption rates in the USA.

But in Asia, where the milk absorption is lower, one-liter milk packs are more suitable, said Arellano.

The demand for dairy products sees better potential today, with consumers increasingly focusing on protein intake.

In addition, there has always been an interest in cheese among Asian consumers – which had been exposed to classic favorites such as Mozzarella and Cheddar by pizzas and burger for years.

Although local milk consumption habits in the Asian region can be a barrier, ARELLANO sees this more as an opportunity to create awareness as a challenge.

“Molkerei is traditionally not part of many local diets here, so we concentrate on education by showing people how to include these products in their meals. Education is the key. If people do not know how to use a product, they are less likely to sell or recommend,” said Arellano.