Diesel FW25: Life, Death and Denim without redemption

Welcome to the strangest show in the universe: human life. A disposable ticket without reimbursements. If you are lucky, your trip will go something like that: you are born. You are small, mushy and for some reason you are already wearing direct streak. Everyone loves you. You are the center of the universe. But they are not excited: the hype dies quickly.

You grow up. School, friends, first time. The game will be interesting. Then college: excess, desire, uncontrolled emotions. Sex, love, heartache. Your body researches, your style explodes. Diesel Accompanies them at every emotional curve. This is how this is your life in D ', the FW25 campaign, which redefines the life cycle by a single protagonist and a single material: denim.

Glenn Martens, always with one foot in reality and the other in delirium, works again with Art Director Christopher Simmonds to tell us such an absurd story: a life that is completely told in Diesel -Denim. All under the hypertextured lens from Eammon Zeel Freel.

Act 1: The birth. A baby appears on site with more style than most adults. In his cot, surrounded by a diverse family with several generations, he is already part of the diesel clan. It bears the liquid jeans line as if it were an expansion of his skin. The camera doesn't concentrate on him, she loves him.

Act 2: Adolescence. Hormones such as fireworks, sexual research without labels, friendship without binary files. The bedroom becomes a game zone and discovery, saturated with relaxed seizures, 1DR -TWIN pockets and vibes of freedom. Body range between kisses, sweat and jeans.

Act 3: The highlight. Life is not a straight line and diesel knows. A motorcycle accident changes everything. The protagonist lies on the asphalt. His D-Belt still seems, but the scene is dramatic. Hot nurse, denim witnesses, double -D bags and an emotional parade in which the style does not die, but the body does it.

Act 4: Death. The Wake is a fashionista celebration. No boring grief. The mourners carry dirty wash denim. The coffin, flawless. The deceased, dressed in tight D-Vyls, as if eternity were another after party. Because yes, even death has a dress code.

Act 5: Life after death. Did you think it ended there? No. In heaven – or whatever this place is full of lighter and surreal beings – a new crew awaits you, everything in light -washed denim and new diesel -iconic pieces. The trip does not end, it only mutates.

Each scene is extremely stylized. Everything is well thought out: accessories such as storage capsules. Oversized silver jewelry, metamorph arm bands, layered necklaces, watches with names that sound like digital mistakes: closer, D-Sruptor, streamline. Sunglasses and optics with an oval frame and industrial perforations such as something from a rave to the cyberpunk.

The last message? Simple and devastating: there are no guarantees in life. Everything can disappear in a second, except for two things: death … and diesel -denim.

Diesel has just introduced its new “Remaster” capsule.