Apple Watch in a significant global decline in two years

According to a new market for the Intelligence report market, the Global Apple Watch programs have been in a significant decline for two years. The message is worsened by all competing Premium -Smartwatch brands how their programs grow in the same period.

The report contains fewer reasons for the upgrade, which indicates that Apple has to concentrate on introducing new functions and possibly also designing changes …

The Apple Watch was initially a slow fire when the company tried to find the right position for the device, but as soon as it focused on health and fitness, it dominated the smartwatch market.

Contraps data show that growth by 2021 with an increase in shipments compared to the previous year was 27% compared to the previous year. This ended in 2022 with zero growth – and since then a decline of 10% has fallen in 2023, which almost doubled in 2024 with a further decrease of 19%.

The company says that the decline worldwide, but in the United States, was most remarkable.

The Smartwatch programs of Apple declined by 19% in 2024, according to Copoppopt's Global Smartwatch mail seeing. The brand recorded declines in all regions with the exception of India. However, the global decline was mainly due to the considerable decline in the North American market, which contributes more than half of the Smartwatch programs from Apple. In 2024, the second year in a row was observed in which a yoyal return was observed.

In the Smartwatch segment Advanced Smartwatch, Apple's market share decreased by 8 percentage points in 2024. The fourth quarter of 2024 was the fifth quarter in a row to record a decline in the Smartwatch programs from Apple, even if all other major competitors who offer advanced smartwatches recorded growth.

Even with the Apple Watch Ultra, the usual 10%+ market was fell for less than 8%.

According to Contrapoint, buyers are simply offered less reason to upgrade.

The lack of a new SE model loaded the shipping growth the most. Less upgrades of the latest Watch Series 10, more competition, lack of new ultra and legal problems [that is, loss of the blood oxygen feature] also affected the growth […]

In order to achieve a comeback in 2025 and maintain its market share, Apple has to concentrate on some things, including the introduction of new functions, the start of Watch SE and the ultra models and possible design upgrades.

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