Compliance meets creativity: The role of AI in B2B video strategies

In 2025, 89% of companies use video as a marketing tool to increase the commitment and to have a high ROI compared to other initiatives.

The video has been a keyword in marketing for years, and today brands use it to process essential supporters on social media. Understanding the latest data and trends is so important for effective Video marketing strategy. It is about knowing which types of videos really the scroll, the commitment and the results of the spark and drive the results.

In some industries, however, this medium can seem unreachable due to compliance concerns. For example, a financial service company with a team of more than 140 authors/editors/content manufacturers who have designed thousands of pieces every year and then edited all ratings manually. This created mass efficiency and missed opportunities to use trend topics.

Vall Herard, a KI and Compliance expert, answered our questions about this critical gap and how marketers can optimize video use without creating compliance concerns, avoiding compliance and fixing inefficiencies that create missed opportunities for capitalization of trend topics.

Requirement (DGR): How do you see the growing role of the video in modern B2B marketing strategies? Are there statistics or trends that stand out for you?

Vall Herard: Multimedia is used more than ever, from product explants and video ads to webinars and podcasts to raise, engage and convert the audience. The video becomes a more central part of the communication of B2B brands, especially in content short form, which 83% of the B2B marketers Now prefer long-shaped or live formats. This shift is reflected with increasing investments in video production and funding.

With increasing demand for videos, marketers and compliance teams should be concerned about the potential risks. Videos can increase the commitment and help to sell your product, but you can increase the potential for misinterpretations, over -improvements and/or a lack of context. The video content often takes longer for stakeholders and compliance with review and approval, which can slow down the production cycles.

At this point, the awareness and popularity of the video rose beyond a trend-it is a long-term change in the way we do business.

DGR: Why do you think that short-form videos outperform other marketing formats in relation to the ROI?

Herard: They are agile, highly aware and ideal for today's fast -moving content consumption habits, especially if they aim at younger generations. Thanks to accessible tools, a growing tolerance for formats of medium or lower production and the ability to implement existing content easier to produce. If you already create long-shaped assets such as webinars or interviews, you can further output the best moments on social media and emails, content and budget.

The effects are clear: marketers report on the highest ROI (71%), the highest commitment (66%) and most leads (60%) from their short -term video efforts. In regulated industries, however, the content must still be carefully checked and approved.

DGR: What are the most important compliance sufferers who should be aware of marketing experts when using video content in B2B campaigns?

Herard: Videos must meet all regulatory requirements. The biggest challenge is that you cannot check a video as easily as possible using a blog or an ad. Every second must be checked to ensure that you do not make false demands, show misleading pictures or forget the necessary disclosures. In addition, they probably have to be transcribed so that each word can be checked. It is easy to slip through if you do not have the right process and the right process for video reviews.

Compliance should be involved in every phase of the video creation process: if the script is developed when visuals are designed and until the final production. This helps to avoid costly rework after automation and talent have already been introduced. In order to relieve video reviews, all speakers or moderators should be informed about what they can and not to ensure that they are aware of the guardrails.

For repurposed content, marketing may have to build up in good time to check the compliance. Even if the full video had been approved, the excerpts still require an exam, since the context may have been cut out and different information may be required.

DGR: Can you share a situation in which creative video marketing exceeded the limits of compliance and how it was solved?

Herard: One of the most common topics we see appears in live interviews or webinars in which marketing focuses on maintaining authentic, appealing dialogue-and compliance that what is said is balanced and not obliged.

In one case, a compliance reviewer was present in the studio during a shoot, whereby the language was marked and repeated in real time. While this contributed to the fact that the end product was compliant, it also showed the need for better processes, as the regulations of previous regulations, preparatory speakers and the use of AI tools post production to optimize the final ratings.

DGR: What steps should marketers take to ensure that your video content keeps compliance regulations and remain effective at the same time?

Herard: Start with the involvement of compliance with the creative process from day one and use sophisticated AI to support the video transcription and check.

AI-powered tools such as SAIFRREVIEW can help optimize the review process through precise transcription of video and audio content, using models to identify industry-specific terms such as 401 (K). After transcribing, the AI ​​models check the content to identify potential conformity risks and to stamp their location too time in the video. This facilitates compliance experts to concentrate on sections that may be problematic and helps to shorten the time without affecting quality.

DGR: How can marketers maintain compliance with conformity, especially with regard to privacy and laws to intellectual property, since the AI ​​tools occur more often in video creation?

Herard: It was shown that that 91% of the B2B marketers use AI tools However, these tools must be carefully selected and used when creating video content. Marketers should contain compliance with the review of tools for internal video production in order to minimize the security risks and to confirm that they do not come from copyrighted or non -authorized materials.

Avoid voices, faces or branded goods without proper licenses or permits when creating content. The use of AI platforms that have been specially developed for certain regulated industries can help to reduce compliance exposure and to help develop the ethical content.

DGR: How can AI marketers help create convincing videos without increasing compliance flags?

Herard: AI that is skillfully used in the entire video creation process can stimulate creativity, comply with the regulatory guidelines and shorten the time invested.

First, AI is now used strongly to support creativity – it can act as a tireless teammate and help generate ideas and even help to write designs. AI is great in avoiding the empty pages of syndrome.

You can use generative AI to write the script or even create the video – but you probably don't understand the regulations that apply to your industry. So you can use industry regulatory-specific AI models that act as a guardrail to identify and correct possible risks.

As soon as the video is ready for the compliance check, AI tools can transcribe and check it for potentially risky images or words and mark it with a time stamp for reviewers. You can also suggest possible information. The entire review process can be centralized in a tool that enables marketing and compliance with cooperation.

DGR: How do you see the compliance concerns with progress in AI that will develop for video marketing in the next decade?

Herard: Very difficult question because AI develops at a quick pace – 5 to 10 years seems to be for a lifetime. Compliance and regulatory authorities are challenged to keep up with the volumes of content that is likely to be created, with increasing demanding AI by marketing teams.

AI will carry out agenters – perform autonomic tasks, make decisions and interact with its surroundings in order to achieve specific goals. The compliance will be involved in the selection and implementation of agent systems in order to understand the data that is used for training, how these decisions are made and where people want to be involved and where they should have the final word.

Deeppakes and synthetic media are becoming more and more demanding, and that is worrying. Expect an increasing examination in terms of authenticity, approval and attribution.

Both the technology and the regulatory landscape will be of crucial importance for each compliance team.

DGR: What Council would you give B2B marketers who want to be ahead of the potential compliance challenges and at the same time want to maximize the effects of video marketing?

Herard: Compliance should be introduced early in every phase, not only to check the content at the end. Cover the AI ​​- but do it carefully. Work with compliance to find the right systems for you. Many companies start their AI exploration via providers so that they can quickly and easily test the advantages of AI what works. In addition, many companies do not have the data or know -how to create their own AI models/systems.

If it is done correctly, the video can be both highly effective and completely compliant – it is only a question of the right tools and processes.