The NBA viewership in the first round jumps by 4%and continues in the late season

In the first round of the playoffs, the NBA recorded 4% in the number of spectators and continued a positive trend that the league saw in the back half of the regular season. The games in TNT/Trutv, NBA TV, ABC and ESPN had an average of 3.27 million viewers, compared to 3.15 million last season. The first round was 3.44 million two years ago. The increase increases to 6%if the NBA TV games are excluded. In the first round, NBA games also had a larger proportion of Entertainment TV's TV cake. (The percentage of US houses with television and the NBA). This is the best part of the league for the first round.

ESPN/ABC achieved an average of 4.46 million viewers for games and 14% compared to the first round of last season (3.91 million). TNT/Trutv was an average of 3.35 million viewers to increase by 3% of 3.22 million. The Warriors-Rockets game 7 on Sunday evening at TNT/Trutv (6.6 million) was the best game 7 of the NBA on cable television since Bulls-Celtics 16 years ago (also on TNT in 2009). NBA TV, which probably exudes its last post-season games before a new media law pact begins next season, has had its best playoffs since 2014 (631,000 spectators over six games, which has increased by 46% compared to the previous year).

The NBA League Pass had its best time in the first round, which rose by 24% compared to the previous year. A record in the first round was also set up on official digital and social media platforms for the league, teams and accounts of third -party providers (12.8 billion views, 31%per data from video cites). T'Wolves G Anthony Edwards recorded more than 241 million views of NBA Social Accounts, most of the player's. He also expanded his Instagram followers by 110,000 (most of the player).