Rustlers starts a new range based on trend aromas

As part of a significant update of the £ 118 million brand, Rustlers launched a new product range.

The new area aims to cover consumers' demand for characteristic taste choices and includes:

• The Mexican Fiesta stack (179g; raid £ 2.95- £ 3,25)-a flame grilled beef paste, layered with cheddar cheese, Mexican crumb and ready with a chipotle sauce.
• The packed pepperkorn stack (174g; raid £ 2.90- £ 3,25) layers made of cheddar cheese, bacon and well-groomed mayonnaise on a flame grilled beef paste.
• The mighty double -decker (237g; Riup £ 2.95- £ 3.00)-two flame-grilled beef paste, cheese and Rostlers signature sauce.

The three new products have started in large supermarkets in Great Britain and have the brand's new look. The update is intended to bring more buyers to the category by clearly providing retailers and buyers the range and highlighting the quality cards of rustlers on packs.

Elaine Rothballer, marketing manager of consumer brands at KEPAK, said: “Our new products packed with folded products have an unmistakable, increased positioning, which enables retailers to create a credible offer that enables their buyers to act.

“Buyers want to increasingly reproduce QSR experiences at home, and these new products are the perfect solution, regardless of this occasion. They will satisfy the desire of consumers for exciting new flavors and at the same time provide high quality and taste.”