Apple Watch Sales sinks without new functions

A lack of significant new functions in the Apple Watch Series 10 and without updates for the Apple Watch SE or Apple Watch Ultra is claimed to be behind another year of falling sales.

Initial reports on the sales of Apple Watch in 2024 had already had a significant decline, but now from Contrapoint Research states that the decline in a lack of updates is bound.

According to Contrapoint, Apple Watch's turnover decreased by 19% in 2024 in 2024 a year. This is the second year in which Apple Watch decreased a year a year, and the fourth quarter of 2025 was the fifth quarter of the falling sales.

The research company says that the decline worldwide was up to India. According to Contrapoint, Contrapoint is that the company does not break up sales per region that the global number is mainly due to the decline in North America.

Apple Watch Ultra 2 previously identified over 10%, but fell to less than 8% in 2024. This was attributed to the lack of a new Apple Watch Ultra 3 in the course of the year.

Similarly, the Apple Watch SE has not been updated since 2022. The report states that Apple Watch SE represents most of Apple Watch sales immediately after the start, so that the lack of one of one in quarter 2023 triggered the first quarterly decline.

Regardless of this, as well as the Apple Watch Series 10, which offers only a few new functions compared to its predecessor, the model was affected by legal battles. In them, the blood oxygen feature of the Apple Watch Watch Series 10 was removed, at least from models sold in the USA.

Apple is expected to launch an Apple Watch series 11 in September, and although it is expected to look the same, it may have significant new functions. These should include additional health sensors and possibly cameras.

Then it was previously reported that Apple worked on the introduction of an Apple Watch SE with a plastic chassis. This would reduce production costs, although it is not guaranteed that Apple would pass on these savings to buyers.

It was also rumored that Apple worked on an update of the Apple Watch Ultra. It is suggested that an Apple Watch Ultra 3 can add the possibility to use messages via satellites directly on the clock.