Netflix will enter into short videos with a new vertical feed for mobile devices

Netflix announced on Wednesday that it is currently testing a short-form video function and that even a streaming giant with over 300 million subscribers is concerned to lose the time of the audience for mobile devices for apps such as TikTok, YouTube shorts and Instagram Reels.

The company debut the function at its first product and tech event, where it also revealed some other upcoming plans for the service. These plans include a redesign of the TV homepage and improved real-time recommendations.

With the new vertical feed from Netflix, users can easily scroll through clips of the original titles. In this feed, users can type on buttons to see either the entire show or the film immediately, to save them in their “My List” or to share them with friends.

It is noteworthy that the clips from the section “Today's top picks for you” are curated instead of being selected from the entire Netflix library. This approach makes it specifically tailored to every user and ultimately encourages the audience to see the full shows.

The experiment will be triggered worldwide on iOS and Android devices in the coming weeks. It is displayed for users as a tab on the in-app homepage.

This function is introduced at a crucial time, since the attention of the platforms is intensified for the attention of the audience. The audience prefers increasingly fast entertainment, which leads to a shift in traditional viewing habits. As a result, even big players like Netflix adapt to keep subscribers and put it on. This is also followed by President Trump's second expansion of the deadline for the Tikok ban.

The latest test follows a trend among other streaming services that try out similar functions. Tubi had his entry into short-form videos last year with his “scenes” function. In recent times, Peacock launched curated vertical video playlists at the beginning of this year, which not only contains short clips from TV series and films, but also sports and news content.

Netflix is ​​no stranger to experiment with short -term video content. In 2021, the platform introduced a feature inspired by Tikok with the title “Fast Laghs”, which focused on funny clips. However, this new test aims to reach a wider audience that goes beyond only comedy fans and will be more personalized.

With regard to Netflix's new homepage update, there is a small change in the fact that the links for “search” and “My List” were moved to the top side, where they were previously on the left, which made them more easily accessible.

Netflix also has new “Callout” badges that help viewers discover titles. For example, if users look for the latest Emmy award winners, these badges are prominently displayed on the title tickets presented on the homepage.

In addition, Netflix has improved its real-time recommendation system. When subscribers look for content, it takes into account factors such as the trailer that a viewer has recently seen or the actors who look up. For example, if you give a thumb for the popular television series “Wednesday”, the system will quickly adjust your homepage so that similar recommended titles are displayed.