HOOPRAS starts 'Hooph Smash' – India's first technical platform for the seamless licensing of Bollywood & Trendmusik

Mumbai: Hoops, India's first music license platform for music, canceled the start of Hoops Smash, a unique marketplace for the automated, automated, self-service, music-licensing market plate, the Bollywood and regional music for brands, agencies and content manufacturers easily accessible and licensed. Hooph Smash has made a powerful debut by including one of the best known and most respected music catalogs of India in YRF music in India and brings with it a legacy of more than 1000 timeless hits. In addition, the platform has teamed up with 17 leading Indian regional music labels, with tracks of over 380 recognized artists such as Ar Rahman, Vishal and Sheykhar, Amit Trivedi, Diljit Dosanjh, Badshah, Bohemia, Jasleen Royal. With a robust and constantly growing catalog of over 18,000 tracks, Hoops Smash offers a simple, fast and affordable solution to licensed popular and trendy music for commercial use. It helps brands to stay away from legal risks and at the same time ensure fair remuneration for artists and labels.

With the burgeoning content industry in India, 80,000 brands and 550,000 creators create content every day. 87% of these companies regularly and deliberately violate copyright. This abuse leads to an estimated 3,600 billion loss loss for the Indian music industry. With Hooph Smash, Hoops strives to close the gap between brands, creators, music labels and artists by building a uniform marketplace for organized and compliant music licensing.

The platform offers a quick license-on-demand format for transactions that brands can buy in a flexible, pay-per-track art or by buying combo packs from Super Saver in order to offer economic, bundled music packages for brands that generate regular content in their social media channels. HoPr Smash programmed to resemble an intuitive E -Commerce platform, allows a simple discovery, selection and licensing of a route -all than 15 minutes. It has a wide range of tracks that are intelligently categorized by the application, mood and occasion as well as a real-time trend trend segment so that brands can remain culturally relevant and committed. This resource -conscious workflow, combined with simple findability and very affordable prices, makes Hoops the fastest, most convenient and cheapest music license solution in India.

Gaurav Dagaonkar, co -founder and CEO of Hoop, said at the start: “As an artist, I have experienced the challenges of the fragmented music libraries of India, in which even my own songs were used without permission. Unclear legal processes and limited access for most brands.

In addition, Meghna Mittal, co-founder and Cro of HOOPS, “HOOPS SMash was developed to tackle the long-term problems of the Bollywood music licensing. After extensive research with over 160 brands and agencies, we understood that there were some major pain points GAB-Volatile winners, long-term negotiations and decentranized, with the effort, with the trouble Dealing with the increase in the damage, the event.

Yash Raj Films PVT. Ltd. explained: “The technology of HOOPL offers us an exciting opportunity to expand our reach to long -tailed consumers and to improve the accessibility of our music catalog. This partnership not only offers brands with seamless access to our extensive music catalog, but also optimized the licensing of the license process to be effective.

Hoops Smash is looking for a new industry standard for organized music licenses. With tightened regulations for the use of music consulting rights, platforms such as Hoops Smash will be an essential component of brands that become compliant and also avoid legal swallowing. With a single, efficient platform with one -Click -access to popular tracks, HOOP leads the way to a standardized and responsible ecosystem of licensing -the ethical, rightful and effortless musical use in the industry.