Netflix for testing video feed in the tictok style

I come to you with terrible news: Netflix comes for your short brain with a short form.

Netflix presented a whole series of changes that came to its platform in a blog post on May 7, and underneath “to discover a new way”, also known as a vertical video feed, similar to Tiktok, Instagram Reels or YouTube shorts. Another place for the Doomscroll.

“In the coming weeks, we will test a vertical feed with clips from Netflix shows and films to make Discovery easy and funny. You will be able to watch the entire show or the film immediately to add it to my list or share it with friends,” said Netflix in his blog post. The vertical video change only affects the mobile version of the Netflix app.

Of course it will be interesting to see how this actually works. Most – if not all – of the content available in Netflix are recorded horizontally, which is not ideal for the vertical display. However, this is not a particularly surprising step by Netflix. Short form video content is king and people already see entire films on their Tikok for their side. And, as Techcrunch emphasizes, this is at a time when the competition between platforms for the attention of the audience is at an all -time high, with the audience looking for long -term observation.

Simply put: Our attention spans are short and Netflix tries to keep up.

“We know that searching a vertical feed in social media apps is an easy way to search video content,” said Eunice Kim, Chief Product Officer The verge. “And we also know that our members like to search our clips and trailers to find their next obsession.”

Not all users are sold at the change. The preview image of the new vertical feed nods the Netflix series Nobody wants thatThat feels a bit literally. In a Reddit thread via the move, a user posted sarcastically: “Let gooooo ai and tikk. Films as Tikok -Feeds, Chat GPT, GROK, maybe we can also get some bitcoin in it?” Another user said: “The refinement comes for all of us.” “Why is everything always worsened,” commented another user.

Netflix also announced that it is redesigning its entire homepage, making generative AI search and discovery and updating its recommendations.