NBA on Jim Fagan from NBC is presented via AI for 2025 season

This autumn the NBA will return NBC For the first time in more than 20 years, the network is working hard to remember the heyday of its basketball reporting for fans. This also includes bringing back one of the legendary voices of the NBA in the nineties in the NBC era, even though it is gone for almost a decade.

NBC announced this week that Ki's voice is being created by Jim Fagan, the VoiceOver artist, whose stories about NBA in NBC segments became an integral part of the program in the 1990s. While the fans of the NBA in the NBC era do not know the name of Fagan, his narrative of important matchups set up before playing was an essential part of the drama and the anticipation of the show in their heyday, and now a recovery of his voice will be part of the new era.

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NBA on NBC to create Jim Fagans Voice -Over with AI

“For many basketball fans, Jim's unique and recognizable voice immediately conjures up a deep feeling of nostalgia for a special time in NBA history,” said Rick Cordella, President of the NBC sports, in a press release. “His voice perfectly stated the size of the heavyweight matchups and stars that he introduced. It was a pleasure to work with Jim's family to reproduce his voice and honor his legacy. I am excited to be able to present his voice of a completely new generation of fans.”

Fagan's voice for the new era of new The NBA on NBCNBC Sports worked with Fagan's family and used the same language synthesis technology with which the voice of Legendary Broadcast Al Michaels was reproduced for reporting on the Summer Olympics in 2024. Fagan's voice is used for “elements” by “elements” by “elements” NBCFrom October 2025, when the NBA returns to the network for the first time since 2002.

https://www.youtube.com/watch?v=JPuCul7l1l0

“We are deeply grateful that NBC Sports had the vision of honoring the legacy of our father in such a meaningful way. Working pleasure with NBC Sports in this project.”

“We are deeply grateful that NBC Sports had the vision of honoring our father's legacy in such a sensible way,” said Fagan's daughter, Jana Silvia Joyce and Risa Silvia-Koonin. “He was very proud of his work with NBC Sports, especially at the stage for some of the most memorable moments in the NBA history. Knowing that his voice will be part of the game again – and that a new generation of fans will experience it – it is incredibly something special for our family.

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In the summer of 2024, NBC announced a new agreement with the NBA for an eleven-year program, which includes both NBA and WNBA games in the regular season and the playoffs. The agreement includes games that are exclusively broadcast on Peacock, as well as games that are broadcast on linear NBC With a peacock simulcast. It all starts this October with a Broadcast team, which includes Jamal Crawford, Reggie Miller and Carmelo Anthony as analysts, with play-by-play work by Noah Eagle and Mike Trico.